You are sacrificing sales if you sell products online and you don’t have an affiliate marketing program. Product profiles and reviews, as well as gift guides, are now affiliates’ domains. Even many earned media channels now welcome (some even insist on) affiliate...
Digital Marketing
The best publicity strategies to reach healthy choosers
The wellness industry will be valued at nearly $7 trillion globally by 2025, according to projections by The Global Wellness Institute (GWI). If your product or service targets this lucrative Healthy Chooser® market, leveraging the value of earned media coverage is a...
The best marketing strategies for 2023
The marketing trends that will likely dominate 2023 include an even stronger emphasis on visual content (infographics, videos) as well as a focus on the overall customer experience. But that doesn’t mean others are going away. The best marketing strategies for 2023...
Sizzle reels spark even more interest in your story
Videos were the breakout marketing trend of the pandemic and their popularity is holding steady. Marketing industry trade HubSpot reports 86% of businesses now use video as a marketing tool. Many of our B2B clients, including global ingredient leader Taiyo...
How to improve your digital lead generation strategy
Could you be doing more to drive qualified, motivated leads? Are you using the right digital tools, and are you maximizing their capabilities with the best-possible lead generation strategy? Your website should be your most powerful owned promotional channel. Media...
How to build a successful ecommerce website
An estimated 80-90% of ecommerce businesses fail. While there are undoubtedly a number of contributing factors, a poorly designed/functioning website shouldn’t be one of them. Media Relations Agency designs and launches successful ecommerce websites that help our...
Want to get noticed? Consider influencer marketing with TikTok.
If you’re looking to get more eyes on your product, and for a fair price, now is the time to consider influencer marketing. It’s been a great way to get noticed for years, but right now the environment is near perfection if your target market can be reached on TikTok....
What Does Google Consider Quality Content?
Unless you rank high in Google’s search results, there’s likely a canyon-sized hole in your marketing. More than 90 percent of people never click on the second page of results. High-quality content is a key factor in where you’ll rank. So what does Google consider...
The simplest strategy for marketing a product
It’s easy to feel stressed about marketing a product. Maybe there’s an urgent need for a landing page. If that reporter doesn’t receive an infographic by tomorrow, your big feature story may not run. Your social channels need constant attention. Your sales team is...
Should you invest in SEO?
Does search engine optimization (SEO) still have value? Some people argue that SEO is a waste of time because Google and other search engines are supposed to find your website naturally. Media Relations Agency’s digital marketing team wholeheartedly disagrees. When...
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