Why does generational marketing matter?

by | Mar 15, 2024 | Content Creation, Content Marketing, Digital Marketing

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There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind.

Why generational marketing matters 

Different generations have unique values, preferences and behaviors shaped in part by their experiences and societal influences. 

Media Relations Agency’s collaborative team spans the four generations that comprise the bulk of our clients’ target markets. Because we represent and understand these generational differences, we are better equipped than some other agencies at helping you craft messages and choosing the most appropriate communication channels to connect with each age demographic. 

Which generations are you targeting? 

  • Gen Z (1995-2012)
  • Millennial (1980-1994)
  • Generation X (1965-1979)
  • Baby Boomers (1946-1964)
  • Silent Generation, formerly known as Seniors (1927-1945)

Generation Alpha is the next group, but at ages 0-11 years old, they aren’t yet making a significant impact on buying decisions. 

Done correctly, generational marketing can create more relevant and compelling marketing campaigns that drive engagement, loyalty and ultimately, sales. Call us at 952-697-5269 or use this form to arrange a complimentary consultation. After our initial meeting, we will also send you a copy of “The CEO’s Guide to Marketing” as your thank you.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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