Editorial Services
Relevant. Impactful. Well-Written.
We follow traditional print media’s example by applying Media-Grade Content® standards to our writing. This ensures our content is substantive, interesting and well-written. We even use the media’s preferred AP style as our guide. This journalistic lens improves the impact and credibility of our marketing content.
Media-Grade Content® is:
Interesting
It is educational and engaging.
Substantive
It instills trust and motivates people to learn more.
Worthy of your audience’s time
It is substantive, well-written and reflects your product’s persona without being overly promotional.
Relevant
It clearly takes your target audience demographics into consideration.
We bring valuable perspectives to each project
Learn more about what we have to say
10 tips to reinvigorate your online marketing program
If you’re not getting the response you want from your online marketing program, it’s time for a check up. A few strategic tweaks can boost its performance. Here’s a checklist to get you started: Identify success. Clarify the reason for your website. Some sites are...
The cautionary tale of Skype’s rise and fall
Skype, the platform once synonymous with video calls, just shocked the world by shutting down after 22 years. How is it possible that a once-dominant business — with more than 300 million users at its peak — could fail? If it can happen to Skype, it can happen to any...
Where do consumers go for product information in 2025?
If your potential customers don’t know about your product, they won’t buy it. Understanding where consumers go to discover and research products is essential for driving sales. With 35+ years of experience, our Media Relations Agency team has mastered the art of...