People are increasingly turning to AI tools such as ChatGPT for search, research and recommendations. Between February and May 2025, ChatGPT’s weekly users jumped 25%, now exceeding 500 million. Meanwhile, Google searches via Safari declined for the first time, driven...
Whether you're proudly manufacturing on U.S. soil or you’re a supplier/retailer ready to enter the U.S. market for the first time, success demands more than great products. It requires sharp positioning and PR strategies to break through the clutter, plus messaging...
Consumers increasingly seek products that align with their values and lifestyles, and the media is zeroing in on the rising demand for health-conscious, sustainable beauty products. With the recent buzz from media outlets, influencer trends and brand successes,...
If you’re not getting the response you want from your online marketing program, it’s time for a check up. A few strategic tweaks can boost its performance. Here’s a checklist to get you started: Identify success. Clarify the reason for your website. Some sites are...
While summer vacation may be just getting started, the media — and your competitors — are already thinking about back-to-school. If your brand touches the lives of students, parents or educators in any way, now is the time to plan your PR strategy. Starting early...
In an increasingly crowded marketplace, visibility isn’t just nice to have. It’s a strategic necessity. One of the smartest strategies for boosting your credibility and standing out in your industry is to be seen on a regular basis in respected trade publications....
Skype, the platform once synonymous with video calls, just shocked the world by shutting down after 22 years. How is it possible that a once-dominant business — with more than 300 million users at its peak — could fail? If it can happen to Skype, it can happen to any...
This year’s pet industry events are delivering one clear message: The pet wellness market is on fire! Record numbers of exhibitors, attendees and new products prove that momentum in this space is building fast. There are PR opportunities for feel-good, science-backed,...
The economy is on everyone’s minds. Rising costs, tariff-driven trade wars and cautious consumer spending may have you re-thinking every dollar you spend. Even when consumer confidence starts to rebound, you may still feel like you’re in survival mode. But here's the...
In a world overwhelmed by content, even the best ideas can vanish without a trace. Media Relations Agency’s PR team doesn’t just pitch stories. We work hard to place narratives where they matter most. We have a proven track record of securing stories in such consumer...
