How to create a strategic PR strategy

by | May 21, 2024 | Publicity

People reading different forms of PR (newspaper, magazine, laptop, etc)

A good PR strategy is fundamental to raising awareness of your product and giving people reasons to buy it. There’s far more involved than just writing a few press releases and distributing them through wire services. Over more than 35 years, Media Relations Agency has helped thousands of businesses use strategic PR strategies to effectively promote their products through the media. 

Publicity is a cost effective way to reach the masses

Media stories can share your brand messaging with thousands or even millions of people, at relatively low costs per impression. Imagine telling your product’s story to a stadium filled with people for pennies on the dollar. That’s a powerful image.

When people see your product or interview in a media story, the payoffs can include: 

  • Building awareness, credibility and trust 
  • Driving prospective buyers to your website or brick-and-mortar store
  • Educating your target audience about the problem(s) your product solves 

Get results with our six-step Strategically Aimed Marketing (SAM 6®) System 

Our proven SAM 6 System is based on our decades of experience working with the media. Our media strategists and product publicists will collaborate with you on each step. You can also follow along with your own copy of our award-winning, Amazon bestseller, “The CEO’s Guide to Marketing.” 

These steps are easy to implement, fun to follow and amazingly effective. From documenting information that is critical to getting more leads, higher sales and a stronger brand to implementing highly productive PR campaigns, SAM 6 is competent marketing in action. 

Let’s work together. Call us at 952-697-5269 or use this form to schedule an introductory meeting. Be sure to ask us to send you a complimentary copy of “The CEO’s Guide to Marketing”.

Written by Jason Kocina

Written by Jason Kocina

Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. He feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. Jason is one of those rare people who can effortlessly interpret how digital changes are likely to benefit or hinder a marketing program. Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client.


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