Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using....
In 1996, Bill Gates proclaimed, ‘Content is King’. Churn out a lot of content and the sales will follow. Now in 2024, the king has been dethroned. With an estimated 4.8 billion pieces of content published online daily, clearly not all of it is getting read. Today,...
If you’ve been posting just enough content to get by, you may be getting mediocre results. Wouldn’t you rather have ‘awesome’ rather than ‘meh’? Blogs are a proven way to raise awareness of your products and distinguish yourself from your competition. But blogging...
Knowing your marketing landscape is critical to your product marketing success. That’s why Media Relations Agency has once again compiled statistics and trends to help you make smarter decisions about your 2024 content marketing budget and strategy. 2024 content...
The digital space is riddled with partial sentences, grammatical errors, misspelled words and unexplained acronyms. That type of writing may be fine when you’re commenting from your personal account on the latest funny cat video, but the negative impact of poorly...
For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Keep it simple. If only product marketing were that easy, right? It is so complex with many unknowns and variables! Some marketers constantly worry about things falling through the cracks. The right marketing system removes tension by enabling you to stay organized...
When someone’s face or name becomes easily recognizable, we call them a celebrity. Their publicists may encourage their rise to fame by using strategies that get them noticed and make them more discoverable. Media Relations Agency’s product publicists play much the...
Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies...
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
