Knowing your marketing landscape is critical to your product marketing success. That’s why Media Relations Agency has once again compiled statistics and trends to help you make smarter decisions about your 2024 content marketing budget and strategy. 2024 content...
The digital space is riddled with partial sentences, grammatical errors, misspelled words and unexplained acronyms. That type of writing may be fine when you’re commenting from your personal account on the latest funny cat video, but the negative impact of poorly...
For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Keep it simple. If only product marketing were that easy, right? It is so complex with many unknowns and variables! Some marketers constantly worry about things falling through the cracks. The right marketing system removes tension by enabling you to stay organized...
When someone’s face or name becomes easily recognizable, we call them a celebrity. Their publicists may encourage their rise to fame by using strategies that get them noticed and make them more discoverable. Media Relations Agency’s product publicists play much the...
Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies...
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can...
At some point, nearly everyone wonders about how to get more awareness, leads and sales for their product. What makes your product better than your competitors’? More importantly, how do you reach the target audience with that information to box out the competitor and...
Content marketing nurtures engagement, customer retention and referrals. It is SEO. It’s education and branding. It creates value. Understanding 2023 content marketing trends and best practices will improve your content marketing strategy and ROI. Five 2023 content...
