Recent posts by Robin Kocina

Should you trust your marketing to a PR agency?

Should you trust your marketing to a PR agency?

Not that long ago, there were PR people and there were marketing people, with very little crossover. So when Media Relations Agency CEO Lonny Kocina was invited to PR University to discuss his Strategically Aimed Marketing (SAM 6®) process, it signaled a big shift....
How to get buyers to care about your product

How to get buyers to care about your product

“Your audience cares about what’s in it for them, not you. How can your product help me? How can it make my life easier? How can the product save me money? That’s what people are interested in – themselves. Make sure your communication aligns with that universal...
How to get publicity for your product

How to get publicity for your product

If you’re asking, “How do I get publicity for my product”, be aware that many agencies play it safe when creating a proposal. They emphasize what they know they can deliver. Since earning publicity requires managing many variables, they may be reluctant to promise too...
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