Recent posts by Robin Kocina

What’s a good marketing process?

What’s a good marketing process?

While there are many variations of marketing processes out there, most are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut....
Why it is important to have a marketing plan

Why it is important to have a marketing plan

Without goals for your business, you may never achieve your highest potential. That process requires a good marketing plan. Without it, everyone involved in promoting your products may not be in sync with who they are targeting, what they should say, where they can...
Pandemic-proofing your B2B business

Pandemic-proofing your B2B business

Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors...
Should you trust your marketing to a PR agency?

Should you trust your marketing to a PR agency?

Not that long ago, there were PR people and there were marketing people, with very little crossover. So when Media Relations Agency CEO Lonny Kocina was invited to PR University to discuss his Strategically Aimed Marketing (SAM 6®) process, it signaled a big shift....
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