by Robin Kocina | Oct 1, 2020 | Advice & Tips
Two retail trends have dominated 2020. The first is that more consumers are buying online than ever before. The second is that consumer spending has fallen year over year. It’s evident that you’ll probably have to work a lot harder to earn holiday sales. Media... 
by Robin Kocina | Jun 29, 2020 | Advice & Tips
Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors... 
by Robin Kocina | Mar 11, 2020 | Company News
Not that long ago, there were PR people and there were marketing people, with very little crossover. So when Media Relations Agency CEO Lonny Kocina was invited to PR University to discuss his Strategically Aimed Marketing (SAM 6®) process, it signaled a big shift.... 
by Robin Kocina | Feb 18, 2020 | Advice & Tips
“Your audience cares about what’s in it for them, not you. How can your product help me? How can it make my life easier? How can the product save me money? That’s what people are interested in – themselves. Make sure your communication aligns with that universal... 
by Robin Kocina | Jan 27, 2020 | Company News
Every business needs good marketing, but not every company has a process-oriented person who can understand and implement a marketing campaign. Don’t let the name of this book, “The CEO’s Guide to Marketing,” fool you into thinking it’s just for CEOs. It’s for anyone...
