Recent posts by Robin Kocina

How strong is your PESO?

How strong is your PESO?

PESO is a commonly used acronym that stands for Paid, Earned, Shared and Owned marketing categories. You are smart to want a presence in each of these four buckets (AKA a fully integrated marketing campaign). But not every agency can make this happen. As a...
What to expect when working with a PR agency

What to expect when working with a PR agency

There are more than 8,000 PR agencies in the U.S. Knowing what to expect before you sign a contract may help you choose an agency that’s the right fit and help you spot potential red flags. As one of this country’s most enduring PR agencies, Media Relations Agency not...
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