Recent posts by Robin Kocina

The benefits of using a marketing plan

The benefits of using a marketing plan

Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a...
The best marketing strategy for businesses

The best marketing strategy for businesses

To market a product, it’s smart to reach as many people as possible each time your story is told. There are many reasons why a broad reach is the best marketing strategy for businesses, and why publicity is the best channel for making this happen.  Your product’s...
What’s a good marketing process?

What’s a good marketing process?

While there are many variations of marketing processes out there, most are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut....
Why it is important to have a marketing plan

Why it is important to have a marketing plan

Without goals for your business, you may never achieve your highest potential. That process requires a good marketing plan. Without it, everyone involved in promoting your products may not be in sync with who they are targeting, what they should say, where they can...
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