by Robin Kocina | Nov 22, 2019 | Company News
We’re excited to share the news that Media Relations Agency won a 2019 Better Business Bureau Torch Awards for Ethics. This award, presented by the BBB of Minnesota and North Dakota, recognizes extraordinary area businesses that demonstrate an outstanding to...
by Robin Kocina | Oct 22, 2019 | Advice & Tips
If you’re asking, “How do I get publicity for my product”, be aware that many agencies play it safe when creating a proposal. They emphasize what they know they can deliver. Since earning publicity requires managing many variables, they may be reluctant to promise too...
by Robin Kocina | Jul 30, 2019 | Advice & Tips
Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be...
by Robin Kocina | Mar 13, 2019 | Advice & Tips
Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Long before CEO Lonny Kocina became a best-selling author, Media Relations Agency was using PR to help...
by Robin Kocina | Jan 17, 2019 | Company News
A 2018 Forbes article advised that the most successful marketing strategies need only one thing: to reach your target audience. The author extolled the virtues of analytics and marketing research. But that’s not all there is to it. What about the human element? We all...