Recent posts by Robin Kocina

Pandemic-proofing your B2B business

Pandemic-proofing your B2B business

Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors...
Should you trust your marketing to a PR agency?

Should you trust your marketing to a PR agency?

Not that long ago, there were PR people and there were marketing people, with very little crossover. So when Media Relations Agency CEO Lonny Kocina was invited to PR University to discuss his Strategically Aimed Marketing (SAM 6®) process, it signaled a big shift....
How to get buyers to care about your product

How to get buyers to care about your product

“Your audience cares about what’s in it for them, not you. How can your product help me? How can it make my life easier? How can the product save me money? That’s what people are interested in – themselves. Make sure your communication aligns with that universal...
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