Recent posts by Robin Kocina

Keep your marketing nimble

Keep your marketing nimble

Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be...
How to find a hybrid agency that does it all

How to find a hybrid agency that does it all

A 2018 Forbes article advised that the most successful marketing strategies need only one thing: to reach your target audience. The author extolled the virtues of analytics and marketing research. But that’s not all there is to it. What about the human element? We all...
How to hire PR specialists who guarantee results

How to hire PR specialists who guarantee results

Here’s a win/win for your next publicity campaign: Work with an agency that guarantees you’ll always get media placements for your money. This concept was why we started Media Relations Agency and pioneered our Pay Per Interview® pricing model more than 30 years ago....
How to tell your company’s story

How to tell your company’s story

Even after more than 30 years of working with hundreds of clients from around the world, it’s still very exciting for me to turn on the TV or click on a digital news site and see one of our client’s stories, knowing we made it happen. Good storytelling is an essential...
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