by Robin Kocina | Jul 30, 2019 | Advice & Tips
Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be... 
by Robin Kocina | Mar 13, 2019 | Advice & Tips
Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Long before CEO Lonny Kocina became a best-selling author, Media Relations Agency was using PR to help... by Robin Kocina | Jan 17, 2019 | Company News
A 2018 Forbes article advised that the most successful marketing strategies need only one thing: to reach your target audience. The author extolled the virtues of analytics and marketing research. But that’s not all there is to it. What about the human element? We all... 
by Robin Kocina | Dec 4, 2018 | Advice & Tips
Here’s a win/win for your next publicity campaign: Work with an agency that guarantees you’ll always get media placements for your money. This concept was why we started Media Relations Agency and pioneered our Pay Per Interview® pricing model more than 30 years ago.... 
by Robin Kocina | Nov 19, 2018 | Advice & Tips
Even after more than 30 years of working with hundreds of clients from around the world, it’s still very exciting for me to turn on the TV or click on a digital news site and see one of our client’s stories, knowing we made it happen. Good storytelling is an essential...
