Media Relations Agency celebrates our 35th anniversary next year. According to a 2020 marketing industry analysis, of the thousands of U.S. marketing agencies, only 8% have made it to this 30-39 year bracket. While that speaks volumes about our professionalism,...
Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a...
To market a product, it’s smart to reach as many people as possible each time your story is told. There are many reasons why a broad reach is the best marketing strategy for businesses, and why publicity is the best channel for making this happen. Your product’s...
While there are many variations of marketing processes out there, most are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut....
Without goals for your business, you may never achieve your highest potential. That process requires a good marketing plan. Without it, everyone involved in promoting your products may not be in sync with who they are targeting, what they should say, where they can...
