Recent posts by Robin Kocina

How to get publicity for your product

How to get publicity for your product

If you’re asking, “How do I get publicity for my product”, be aware that many agencies play it safe when creating a proposal. They emphasize what they know they can deliver. Since earning publicity requires managing many variables, they may be reluctant to promise too...
Keep your marketing nimble

Keep your marketing nimble

Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be...
Keep your marketing nimble

How to find a hybrid agency that does it all

A 2018 Forbes article advised that the most successful marketing strategies need only one thing: to reach your target audience. The author extolled the virtues of analytics and marketing research. But that’s not all there is to it. What about the human element? We all...
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