by Robin Kocina | Mar 11, 2020 | Company News
Not that long ago, there were PR people and there were marketing people, with very little crossover. So when Media Relations Agency CEO Lonny Kocina was invited to PR University to discuss his Strategically Aimed Marketing (SAM 6®) process, it signaled a big shift.... 
by Robin Kocina | Feb 18, 2020 | Advice & Tips
“Your audience cares about what’s in it for them, not you. How can your product help me? How can it make my life easier? How can the product save me money? That’s what people are interested in – themselves. Make sure your communication aligns with that universal... 
by Robin Kocina | Jan 27, 2020 | Company News
Every business needs good marketing, but not every company has a process-oriented person who can understand and implement a marketing campaign. Don’t let the name of this book, “The CEO’s Guide to Marketing,” fool you into thinking it’s just for CEOs. It’s for anyone... 
by Robin Kocina | Nov 22, 2019 | Company News
We’re excited to share the news that Media Relations Agency won a 2019 Better Business Bureau Torch Awards for Ethics. This award, presented by the BBB of Minnesota and North Dakota, recognizes extraordinary area businesses that demonstrate an outstanding to... 
by Robin Kocina | Oct 22, 2019 | Advice & Tips
If you’re asking, “How do I get publicity for my product”, be aware that many agencies play it safe when creating a proposal. They emphasize what they know they can deliver. Since earning publicity requires managing many variables, they may be reluctant to promise too...
