WE MAKE PRODUCTS FAMOUS
You can’t buy what we sell from any other agency in the country.
Here’s what makes us unique.
Other agencies lead with ads. Not us. We lead with publicity. And we always have. That’s because you will get a far better response when someone else says nice things about you than when you say nice things about yourself. Yes, we build amazing websites. Yes, we create powerful digital ads. Yes, we are strategy experts. Yes, we write crisp copy. And, yes, we create beautiful graphics. We offer all the services you would expect from a full-service agency. But all of our services are fueled by our understanding of how to use the media to make your product famous.
Thirty+ years ago, we pioneered selling publicity by the story rather than charging per hour. The competition mocked our way of charging but clients loved it. No more crossing your fingers and hoping you get some publicity. With our nationally trademarked Pay Per Interview Publicity® pricing, you’ll always get media stories for your money.
No one arranges more media coverage than we do. We’ve outlasted most U.S. marketing agencies by consistently succeeding at the hardest task in marketing: arranging earned media coverage for our clients. Our publicists are responsible for tens of thousands of product news stories. Arranging media coverage is tough and getting tougher! If you think it’s easy to get media coverage—think again. Our publicists are the best of the best. That’s because we get paid to produce, not to try. So, ask to speak with one of them when you contact us. We’ll be happy to share our opinion about the media’s interest in doing stories about your products.
Yes! We can secure national coverage. In addition to hundreds of thousands of local and regional media interviews across the U.S. and Canada, our publicity team is delighted to have arranged a significant number of national media stories for our clients. A few highlights of our national successes include arranging appearances on Fox & Friends, NBC Today Show weekend, Good Morning America, CBS Early Show, Fox News, Oprah, Dr. Oz and The List. We have also coordinated articles in USA Today, US World News & Report, Newsweek, Forbes, Woman’s World, O Magazine and the Wall Street Journal, among other well-known national publications.
Additionally, we have secured online media coverage on top national and global websites including Brit+Co, Dr. Axe, HuffPost, Lifezette, Mind Body Green, POPSUGAR, Red Triangle, Slate and Well+Good.
We have a proprietary media database. By making thousands of personal telephone calls to reporters and producers every month for 30 years, our agency has compiled our own proprietary database of media contacts. When you work with us, you are immediately connected to media contacts and details you simply cannot get anywhere else.
We extend the value of your media coverage through cross-channel promotion. Our Reach and Teach Product Promotion® services are multi-faceted. Once a media story has appeared, our full-service staff can help you share the news. We’ll write keyword-rich content to help you cross-promote your coverage through emails, digital ads, Facebook, LinkedIn, Twitter, websites, etc. Being featured in media stories is a big deal so you want to let the world know.
We do more than just suggest smart marketing strategies. We make them happen. We were among the first to integrate internet marketing with publicity. Today, in addition to PR, our services include a fully integrated suite of digital marketing services – including websites, newsletters, video production and Amazon store management – as well as digital advertising and content marketing. We even have a best-selling, award-winning marketing book that describes how we do it, “The CEO’s Guide to Marketing,” that is also the basis of an accredited marketing class.
Our client list numbers in the thousands. A few names you might know:
Awards & Accolades
Better Business Bureau Torch Awards for Ethics (2019)
Better Business Bureau Accredited Business: Rating A+
Graphic Design USA: Three American Graphic Design Awards Certificates of Excellence
Minneapolis Regional Chamber of Commerce: Quality of Life Award
Upsize Minnesota: Upsize Lifeline Award
Mpls. St. Paul Magazine: Standing Ovation Award
Bloomington Chamber of Commerce: Volunteer of the Year (2010)
Finance & Commerce: Circle of Excellence
Exceptional Businesswoman Award (2016)
Minneapolis St. Paul Business Journal: 25 Women to Watch
National Association of Women Business Owners – Minnesota Chapter: 2011 Lifetime Achievement Award
Finance & Commerce: Top Women in Finance Circle of Excellence (2011)
The Expo Group: 2009 Show Manager of the Year Award
Finance & Commerce: Top Women in Finance (2010)
National Association of Women Business Owners: Luminary Award
Davey Award for website design
Robin Kocina – Minnesota Women Business Owners Hall of Fame 2018