Health & Nutrition
We help build high-profit, famous brands
Our certified marketing professionals have orchestrated hundreds of the health, nutrition and nutraceutical industry’s most successful consumer and business-to-business promotional campaigns. We know how to effectively position products. We understand how to drive interest within the Healthy Chooser® consumer market segment.
Time and again, our marketing successes – supported by our trusted Strategically Aimed Marketing® process – have helped build clients’ products and ingredients into highly profitable, famous brands.
Our many long-term client relationships – spanning 5 to 20 years – are the result of our customer-first strategy, execution and accountability mindset. From our Editor-in-Chief to our digital marketing team and media specialists, we know this industry. We understand what it takes to effectively reach and teach our clients’ market segments including healthcare professionals, industries and consumers.
Our Health & Nutrition team provides integrated marketing services for:
- Proprietary ingredients and the consumer products that harness them
- Functional foods and beverages
- Sport nutrition and healthcare practitioner product lines
- Nutricosmetics / personal care products
- Foreign companies and organizations looking to expand into the U.S.
- Contract manufacturers with unique technologies
- Nonprofits and associations serving the health and nutrition industry
- Retailers (traditional and web-based)
- Multi-level marketing industry
- Direct response companies including internet affiliate and infomercial models
Is your company or product a good fit to work with Media Relations Agency?
We want to talk to you if:
- You want to build a brand, and need help telling your story through influential channels such as publicity, social media, websites, videos, influencer campaigns and healthcare professional outreach
- You need a marketing partner with an extensive industry network:
- Ingredient technologies
- Distribution channels
- Retail and retail promotions
- Healthcare professional dietary supplement product lines
- Customer partner marketing promotions support
- Industry events
- Advisory boards
- Key opinion leaders
- Social influencer development
- You are a category leader or willing to do the work necessary to become one
- Your product has national or international distribution
- You have some experience with publicity and web influence channels
- You need a marketing partner with a deep understanding of this industry’s complexities
- You have an innovative product that delivers on promise with a commitment to educating your market
- Your company earns $1M to $500+M in annual sales
- You have a basic understanding of the role that promotions play within the promotional mix
- The company is a startup building a strategic partner network
More benefits of working with Media Relations Agency
Because we specialize in the health and natural products industry, we are the sought-after solution among CEOs, CMOs, founders and brand managers, as well as marketing VPs and directors.
We have built an international network of Key Opinion Leaders who trust us to bring them opportunities that are in alignment with their objectives. This speeds the process of identifying the right messengers to deliver our clients’ stories to their primary market segments.
To generate great publicity, we can help assemble advisory boards for clients.
We will travel the world to bring journalists relevant, factual information that resonates with their audiences. Our clients’ stories are multi-dimensional.
In addition to hundreds of thousands of local and regional media stories nationally in both the U.S. and Canada. Highlights include arranging appearances on Fox & Friends, NBC Today Show weekend, Good Morning America, CBS Early Show, Fox News, Oprah, Dr. Oz and The List. We have also coordinated articles in USA Today, US World News & Report, Newsweek, Forbes, Woman’s World, O Magazine and the Wall Street Journal.
Marketing Programs Manager, Cargill
James Whitters, IV
The Alkalol Company
President, P2B Inc.
South Metro Wellness Clinic