Health & Nutrition

We help build high-profit, famous brands

With more than 35 years of experience in the health and nutrition industry, we are your well-positioned shortcut to fame. We understand the industry’s terminology and issues. We have the right connections. We know how to construct a well-integrated promotional campaign that gets results.

Our certified marketing professionals have orchestrated hundreds of the health, nutrition and nutraceutical industry’s most successful consumer and business-to-business promotional campaigns. We know how to effectively position products. We understand how to drive interest within the Healthy Chooser® consumer market segment.

Time and again, our marketing successes – supported by our trusted Strategically Aimed Marketing® process – have helped build clients’ products and ingredients into highly profitable, famous brands.

Our many long-term client relationships – spanning 5 to 20 years – are the result of our customer-first strategy, execution and accountability mindset. From our Editor-in-Chief to our digital marketing team and media specialists, we know this industry. We understand what it takes to effectively reach and teach our clients’ market segments including healthcare professionals, industries and consumers.

Our Health & Nutrition team provides integrated marketing services for:

  • Proprietary ingredients and the consumer products that harness them
  • Functional foods and beverages
  • Sport nutrition and healthcare practitioner product lines
  • Nutricosmetics / personal care products
  • Foreign companies and organizations looking to expand into the U.S.
  • Contract manufacturers with unique technologies
  • Nonprofits and associations serving the health and nutrition industry
  • Retailers (traditional and web-based)
  • Multi-level marketing industry
  • Direct response companies including internet affiliate and infomercial models

Is your company or product a good fit to work with Media Relations Agency?

As a leading PR and strategic marketing firm for the health and nutrition industry, we have worked with hundreds of companies.

We want to talk to you if:

  • You want to build a brand, and need help telling your story through influential channels such as publicity, social media, websites, videos, influencer campaigns and healthcare professional outreach
  • You need a marketing partner with an extensive industry network:
    • Ingredient technologies
    • Formulation
    • Manufacturing
    • Distribution channels
    • Retail and retail promotions
    • Healthcare professional dietary supplement product lines
    • Customer partner marketing promotions support
    • Industry events
    • Advisory boards
    • Key opinion leaders
    • Social influencer development
  • You are a category leader or willing to do the work necessary to become one
  • Your product has national or international distribution
  • You have some experience with publicity and web influence channels
  • You need a marketing partner with a deep understanding of this industry’s complexities
  • You have an innovative product that delivers on promise with a commitment to educating your market
  • Your company earns $1M to $500+M in annual sales
  • You have a basic understanding of the role that promotions play within the promotional mix
  • The company is a startup building a strategic partner network

More benefits of working with Media Relations Agency

We fix poorly performing marketing strategies.
Because we specialize in the health and natural products industry, we are the sought-after solution among CEOs, CMOs, founders and brand managers, as well as marketing VPs and directors.
We can help build a strategic infrastructure.
To generate great publicity, we can help assemble advisory boards for clients.
Our agency has earned the media’s trust.
We will travel the world to bring journalists relevant, factual information that resonates with their audiences. Our clients’ stories are multi-dimensional.
We can secure media coverage nationally.
In addition to hundreds of thousands of local and regional media stories nationally in both the U.S. and Canada. Highlights include arranging appearances on Fox & Friends, NBC Today Show weekend, Good Morning America, CBS Early Show, Fox News, Oprah, Dr. Oz and The List. We have also coordinated articles in USA Today, US World News & Report, Newsweek, Forbes, Woman’s World, O Magazine and the Wall Street Journal.

Pam Stauffer

Marketing Programs Manager, Cargill

5 stars

4_5_stars

“Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well.”
 

 

James Whitters, IV

The Alkalol Company

4_5_stars

4_5_stars

“We needed to show the bigger retailers that we were reaching the buying public. So we brought on a serious PR agency. Right away there was a lot more life with Media Relations. They drew from a playbook of ideas and implemented many different strategies.”

 

Curt Behrens

President, P2B Inc.

5 stars

4_5_stars

“The tremendous amount of media coverage, featuring relevant and trusted experts, made us relevant.”
 
 
 

 

Dr. Christine Rankin

South Metro Wellness Clinic

5 stars

4_5_stars

“I am so glad I found this team. They professionally fixed my broken invisible website and went above and beyond in the transformation. The work was done to quote and ahead of schedule. I highly recommend this honest talented company!”

 

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