Equip Your Team
With a Proven Strategic Marketing Process
Many marketing departments struggle to produce promotional campaigns that boost sales. It’s not because the team members aren’t skilled or motivated. It’s not because the product is poor or the economy isn’t cooperating. Often, campaigns fail because they were constructed without fully understanding key marketing concepts and following a unified process. This can produce copy that misses the point, gaps in promotional schedules; ineffective marketing graphics; and stressed, confused or demoralized marketing staff.
Strategically Aimed Marketing process (SAM 6®), which is the subject of The CEO’s Guide to Marketing, eliminates these challenges and improves your team’s marketing by organizing their efforts. It uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective. It reduces any confusion around your marketing initiatives and creates a unified team that’s laser-focused on producing campaigns that get results.
Following SAM 6® will systematically improve the results of your marketing by providing a clear structure to your marketing team. Guesswork and ambiguity are gone. Marketing plans are clear and concise. Team members have clear direction. And most importantly, your promotions’ effectiveness will improve due to orderly, clear and attention-getting messages that are on point every single time.
Become certified in the SAM 6Ⓡ process by taking a ProThink online course
This course is a detailed study of marketing basics and applications, incorporated into, via a close reading of Lonny Kocina’s book The CEO’s Guide to Marketing. It guides you through the Strategically Aimed Marketing (SAM6Ⓡ) process and provides instructions on how to implement the six steps: Competence, Code, Channels, Calendar, Control, and Creative. You’ll discover the tools with which to develop a consistent, repeatable process to help align and improve your marketing efforts and drive increased sales.
Effective Marketing: Methods, Models, and Processes to Ensure Success, Comprehensive
Effective Marketing: Methods, Models, and Processes to Ensure Success, Abridged
The SAM 6® Process Creator
Lonny Kocina is the founder and CEO of Media Relations Agency which has been in business for more than 30 years. Kocina is a visionary who is passionate about marketing. He pioneered the concept of the Pay Per Interview Publicity® business model, enabling clients to purchase publicity by the story. He also entered the digital marketing arena years before many of his competitors. His agency is a leader in the creation of Media-grade Content®.
Who Should Take the Course
SAM 6® training is for anyone who wants to improve their marketing results by following a systemized and proven process. For maximum effectiveness, all members of the marketing team should be present. Large companies should include marketing executives, managers, creatives and implementation staff. Smaller companies should include business owners/CEOs and company leaders with marketing responsibilities. This program is appropriate for professionals with or without a formal marketing education.
A successful marketing team — one that boosts company sales — is focused, efficient and always in control.