Equip Your Team

With a Proven Strategic Marketing Process

Many marketing departments struggle to produce promotional campaigns that boost sales. It’s not because the team members aren’t skilled or motivated. It’s not because the product is poor or the economy isn’t cooperating. Often, campaigns fail because they were constructed without a unified process. This can produce gaps in promotional schedules; ineffective marketing materials; and stressed, confused or demoralized marketing staff.

Strategically Aimed Marketing (SAM 6®) eliminates these challenges and improves your team’s marketing by organizing their efforts. It uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective. It reduces any confusion around your marketing initiatives and creates a unified team that’s laser-focused on producing campaigns that get results.

SAM 6® is the process used by a leading international marketing agency, and now, it can be the process used by your team.

Following SAM 6® will systematically improve the results of your marketing by providing a clear structure to your marketing team. Guesswork and ambiguity are gone. Marketing plans are clear and concise. Team members have clear direction. And most importantly, your promotions’ effectiveness will skyrocket due to orderly, clear and attention-getting messages that are expertly delivered through the most effective channels.

Hire a SAM 6 Consultant

No matter how simple the concepts and practical the tools, it’s very hard to change your own organization from the inside out.

Our SAM 6® Consultants are fully trained experts who will work with you and your team to understand how to:

  • Follow the SAM 6 Process and implement the tools
  • Gain clarity & order to your marketing initiatives
  • Deliver a consistent brand message
  • Facilitate the steps of the SAM 6 Process
  • Apply this process for clarity in your marketing

Take the course based on SAM 6

This course is a detailed study of marketing basics and applications, incorporating an easy-to-understand six-step process for developing sound and effective approaches to institutional and product marketing, via a close reading of Lonny Kocina’s The CEO’s Guide to Marketing. It guides you through the Strategically Aimed Marketing (SAM 6) process and provides instructions on how to implement the six steps: Competence, Code, Channels, Calendar, Control, and Creative. You’ll discover the tools with which to develop a consistent, repeatable process to help align and improve your marketing efforts and drive increased sales.

Comprehensive course:

SAM 6 Lessons
Effective Marketing: Methods, Models, and Processes to Ensure Success, Comprehensive


Abridged course:

SAM 6 Lessons
Effective Marketing: Methods, Models, and Processes to Ensure Success, Abridged


The SAM 6® Process Creator

Lonny Kocina is the founder and CEO of Media Relations Agency which has been in business for more than 30 years. Kocina is a visionary who is passionate about marketing. He pioneered the concept of the Pay Per Interview Publicity® business model, enabling clients to purchase publicity by the story. He also entered the digital marketing arena years before many of his competitors. His agency is a leader in the creation of Media-grade Content®.

Who Should Attend

SAM 6® training is for teams who want to improve their marketing results by following a systemized and proven process. For maximum effectiveness, all members of the marketing team should be present. Large companies should include marketing executives, managers, creatives and implementation staff. Smaller companies should include business owners/CEOs and company leaders with marketing responsibilities. This program is appropriate for professionals with or without a formal marketing education.

A successful marketing team — one that boosts company sales — is focused, efficient and always in control. If you’re ready to help your team realize its potential, complete this form for a personal consultation.

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