How do you know if you have chosen the right marketing strategy?

by | Aug 9, 2023 | Services

Steve Jobs once said, “If you really look closely, most overnight successes took a long time.” We talk about climbing the ladder of fame because that’s easy to visualize. The right marketing strategy keeps your trajectory focused and onpoint as you move from one rung to the next. If you jump off mid-way, you may have to start over.

Finding fame takes commitment and diligence, accompanied by realistic expectations. Clients come to us through at various points in this process.

Our Strategically Aimed Marketing Process (SAM 6®) enables us to meet each client where they’re at. We can structure a marketing campaign that’s thorough, thoughtful and versatile. If the marketing environment changes, with SAM 6 we can refine our strategies without losing a beat.

Some new clients need our digital marketing team to create a well-functioning website so they rank higher in search engine results. They want their site to be equipped to capture leads and convert those leads into sales. Fine tuning (optimizing) a site’s performance can have a relatively swift impact on some key metrics.

Other new clients are ready to start sharing their story with the people most likely to buy. Our product publicists help clients select the right channels, schedule promotions with the right frequency and deliver the right messaging to start moving the needle in the right direction.

For best results, layer your tactics and be persistent

It’s human nature to want to see a sales spike with each marketing strategy you implement. But the Marketing Rule of Seven states that people must encounter your message an average of seven times before they’re moved to take the next step.

That’s why it’s essential to have a full service agency such as Media Relations Agency. With 35+ years experience in product marketing, we can tell your story consistently, frequently and efficiently. In addition to making your website more discoverable, we can help you raise awareness of your product and story through:

  • Publicity
  • Social media posts
  • Blogs
  • Videos
  • Prospect and client newsletters
  • Social media influencer campaigns
  • Printed and digital sales brochures

Decide where you want to go, and stay focused. Once people start associating your product’s name with your top value points, you’ll know you’re going in the right direction: UP!

It’s easy to get started. Most clients begin by budgeting $5,000 – $10,000 a month to work with us. If you’re ready to make your product a celebrity, call us at 952-697-5269 or use this form to explore the possibilities. After your first consultation, we will send you a free copy of “The CEO’s Guide to Marketing,” which describes SAM 6, as our thank you.

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).


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  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

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If you want your product to become famous.

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