Checklist on notebook

For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies for different tasks.

Is a one-stop shop possible?

Many marketing agencies today specialize exclusively on digital marketing. Some microspecialize, such as only SEO or only website design. When you need a different marketing skill, you’ve got to hire and educate a different agency then *hope* that it all works together cohesively without confusing your audience. 

A one-stop shop, or full-service marketing agency such as Media Relations Agency, employs specialists in all areas of product marketing. Our team includes strategists, publicists, writers, website designers, graphic artists and videographers. That makes it super easy to add a marketing task when you need it. For example, when a PR client needs a new website landing page, we just collaborate with our own experts.  

Product marketing checklist  

Before hiring a product marketing agency, carefully consider if the agency’s services can accommodate your evolving needs as your business grows. Your checklist should include (but not be limited to): 

  • Product marketing strategy and guidance 
  • Publicity: traditional and digital 
  • Website design
  • Content marketing 
  • Website SEO, lead generation and analytics
  • Ecommerce optimization 
  • Social media management 
  • Email marketing 
  • Graphic design including infographics and brochures
  • Video production 

As a full-service agency with 35+ years of product marketing experience, Media Relations Agency has the systems in place to take good care of you. 

Call us at 952-697-5269 or use this form to schedule time to talk about your immediate needs and long-term goals. After we talk, we’ll send you a copy of our award-winning, best-selling book, “The CEO’s Guide to Marketing” as our thank you.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.

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