Recent posts by Heather Champine

The true benefits of earned PR

The true benefits of earned PR

One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own...
What are your 2020 marketing resolutions?

What are your 2020 marketing resolutions?

To make your marketing more successful next year, you’ll need to do something different than you did this year. Take this marketing book – The CEO’s Guide to Marketing – with you while you travel to brush up on your 2020 marketing plans. This best-selling step-by-step...
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