by Heather Champine | May 6, 2020 | Advice & Tips
“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s... 
by Heather Champine | Apr 8, 2020 | Company News
Whether your business is hurt or helped by this pandemic, you’re likely experiencing unprecedented spikes or dips. While this article is aimed at home businesses, much of the advice shared by Media Relations Founder and CEO Lonny Kocina is relevant to any independent... 
by Heather Champine | Feb 12, 2020 | Advice & Tips
One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own... 
by Heather Champine | Jan 24, 2020 | Advice & Tips
There’s a reason why product publicity is the most impactful form of marketing. You can’t buy a media story. You can’t dictate its content. When the media write or broadcast a story about your product, it means you’ve earned their third-party validation. It tells... 
by Heather Champine | Dec 13, 2019 | Company News
After more than 30 years of working with the media to create powerful stories for our clients, one thing is abundantly clear. To consistently get great publicity, your message must resonate with the people who are watching, reading or listening. Our Founder and CEO...
