I speak with many smart, industrious people who are frustrated because they can’t get much media attention for their products. These are people representing companies that are bringing in $50-$100 million in annual sales! Often, their biggest marketing mistake is...
The great holiday gift search of 2021 has already started. What have you done to boost your visibility and increase consumers’ desire for your product? Publicity can accomplish both! Reporters are already looking for holiday story ideas. There may still be time for...
Earned media coverage is like a powerful magnet: It draws people into your sales funnel. Following best practices, you should pursue publicity when you need to reach people to either teach them about a product or to remind them about a product. The bottom line: Unless...
Yes, we know it’s only July but chances are good that your competitors are already working on their 2021 holiday marketing campaigns. Why? Because they need to! Media coverage for Christmas starts now! Boosting your visibility through media coverage will put you in a...
There is a lot of pressure associated with the best way to launch a product. You can have the greatest product in the world, but if people don’t know about it or understand how it will improve their lives, you are in trouble. You may quickly go from ‘launch’ to...
