by Heather Champine | Feb 12, 2020 | Advice & Tips
One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own... 
by Heather Champine | Jan 24, 2020 | Advice & Tips
There’s a reason why product publicity is the most impactful form of marketing. You can’t buy a media story. You can’t dictate its content. When the media write or broadcast a story about your product, it means you’ve earned their third-party validation. It tells... 
by Heather Champine | Dec 13, 2019 | Company News
After more than 30 years of working with the media to create powerful stories for our clients, one thing is abundantly clear. To consistently get great publicity, your message must resonate with the people who are watching, reading or listening. Our Founder and CEO... 
by Heather Champine | Dec 11, 2019 | Advice & Tips
To make your marketing more successful next year, you’ll need to do something different than you did this year. Take this marketing book – The CEO’s Guide to Marketing – with you while you travel to brush up on your 2020 marketing plans. This best-selling step-by-step... 
by Heather Champine | Oct 15, 2019 | Company News
Being performance based means delivering tangible results is in our DNA. We’re constantly learning and continually pushing ourselves because we grow by helping you grow. It’s a very gratifying way to do business. And since we started sharing our six-step marketing...
