by Heather Champine | Jan 19, 2021 | Advice & Tips
You have all heard it. Find your tribe! There is power in helping lift each other up. The key is to find that tribe where shared passions meet shared attributes to strive! Woman-owned businesses are growing at a faster annual rate than all businesses. Now is the right... 
by Heather Champine | Jan 14, 2021 | Advice & Tips
A brand’s reputation is built in two ways: What you tell people about it and what people experience once they try it. Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions. You need more publicity in 2021... 
by Heather Champine | Dec 28, 2020 | Advice & Tips
We’re days away from 2021. Is your marketing engine refueled with strategic, onpoint and creative ideas? When you are ready to step on the gas, will your campaign sputter to a start or give out a resounding roar? After nearly three years, Strategically Aimed... 
by Heather Champine | Dec 9, 2020 | Advice & Tips
January begins a season of fresh starts. Many of us consider where we want to make improvements ranging from our health and fitness to our appearance, finances and lifestyle. That’s why the media is craving “new year/new you” stories right now. If you are ready for a... 
by Heather Champine | Nov 16, 2020 | Advice & Tips
Every company should be posting and sharing media stories about its business and products on its website. Media stories are the undisputed champions for instilling confidence in buying decisions. But it’s not just being in the media that’s important. Media Relations...
