by Heather Champine | Jul 23, 2020 | Advice & Tips
With the coronavirus still dominating media coverage, we are frequently asked if product publicity is important during a pandemic. The answer is absolutely yes! While Media Relations Agency has a few clients whose businesses are on hiatus for the foreseeable future,... 
by Heather Champine | Jun 11, 2020 | Advice & Tips, Company News
If you’re a start-up business, one of the hardest things to accomplish is getting people to think and say the right things about you, even if they haven’t purchased your product yet You’ve got to get them thinking that they want your product more than their money.... 
by Heather Champine | May 6, 2020 | Advice & Tips
“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s... 
by Heather Champine | Apr 8, 2020 | Company News
Whether your business is hurt or helped by this pandemic, you’re likely experiencing unprecedented spikes or dips. While this article is aimed at home businesses, much of the advice shared by Media Relations Founder and CEO Lonny Kocina is relevant to any independent... 
by Heather Champine | Feb 12, 2020 | Advice & Tips
One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own...
