We hear this question a lot: “I’ve got $25,000 (or $100,000) allocated for 2021 trade shows. With cancellations again this year, what’s the best way to use this budget?” Strategically orchestrated publicity can reach the masses, including many of those who would have...
You have all heard it. Find your tribe! There is power in helping lift each other up. The key is to find that tribe where shared passions meet shared attributes to strive! Woman-owned businesses are growing at a faster annual rate than all businesses. Now is the right...
A brand’s reputation is built in two ways: What you tell people about it and what people experience once they try it. Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions. You need more publicity in 2021...
We’re days away from 2021. Is your marketing engine refueled with strategic, onpoint and creative ideas? When you are ready to step on the gas, will your campaign sputter to a start or give out a resounding roar? After nearly three years, Strategically Aimed...
January begins a season of fresh starts. Many of us consider where we want to make improvements ranging from our health and fitness to our appearance, finances and lifestyle. That’s why the media is craving “new year/new you” stories right now. If you are ready for a...
