Videos are a fantastic way to tell a story. But you need more than a video camera to engage your viewers. You need to take them on rewarding journey.
Your focus should be on educating consumers about the product and why they need it. The key is to obtain enough exposure to adequately explain the product and to share your message in a format that consumers will actually listen to and trust.
Social listening gives you the information you need to create meaningful and engaging content.
Social listening gives you unparalleled market insight into your customers’ thoughts, feeling and actions. It tells you which messages are being shared and which are being ignored.
Your digital marketing strategy needs to include video content. It’s more than just a trend. It’s just may be the future of marketing.
If your head is buried in a pile of paperwork or you’re running from meeting to meeting, you may be missing out on a critical business tool: big data. Knowing what your customers are saying, which trends are developing (and which are fading) and what your competitors are doing can give you a distinct marketing advantage. The gathering of this information is called social listening. It’s not always easy to get, but it is always insightful.