Recent posts by Heather Champine

Woman-owned businesses will thrive in 2021!

Woman-owned businesses will thrive in 2021!

You have all heard it. Find your tribe! There is power in helping lift each other up. The key is to find that tribe where shared passions meet shared attributes to strive! Woman-owned businesses are growing at a faster annual rate than all businesses. Now is the right...
Do I need more publicity in 2021?

Do I need more publicity in 2021?

A brand’s reputation is built in two ways: What you tell people about it and what people experience once they try it. Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions. You need more publicity in 2021...
Powerful lessons about “As Seen on TV”

Powerful lessons about “As Seen on TV”

Every company should be posting and sharing media stories about its business and products on its website. Media stories are the undisputed champions for instilling confidence in buying decisions. But it’s not just being in the media that’s important. Media Relations...
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