by Heather Champine | Aug 14, 2019 | Advice & Tips
Most businesses have two goals for their new products. The first is to get initial traction by selling as much of their product as possible, immediately after it’s introduced. Their second goal is to grow sales by teaching even more people about their product. We know... 
by Heather Champine | Aug 1, 2019 | Advice & Tips
Online reviews are now an essential part of the buying process. Many of us wouldn’t consider buying a TV, staying at a hotel or picking up a new book without first reading others’ opinions. This has changed how marketers look at one of the most fundamental marketing... 
by Heather Champine | Jul 9, 2019 | Advice & Tips
Will your holiday sales be a jolly Ho Ho Ho or a lackluster ho hum? We are talking with journalists about their holiday stories. If you want to be included in our conversations, please let us know as quickly as possible! Media coverage is a marketing gift that keeps... 
by Heather Champine | Jun 24, 2019 | Advice & Tips
What do you wish you knew when you were first starting out? After more than 30 years of owning a successful marketing agency, CEO and industry pioneer Lonny Kocina still enjoys mentoring young professionals. When asked by YoungUpstarts.com to share his best business... 
by Heather Champine | Jun 14, 2019 | Advice & Tips
At Media Relations Agency, we’ve seen it happen: Clients’ sales increase dramatically after their products are featured in a single news story. Is that the norm? No. But if one media story can cause even a small blip in sales, imagine what a dozen stories can do!...
