by Heather Champine | Feb 13, 2019 | Advice & Tips
Business people often confuse PR with sales. Of course, you need sales to stay in business. But to drive traffic to your website … generate leads … and yes, make customers part with their money … you must first tell them about your business, teach them about your...
by Heather Champine | Jan 15, 2019 | Company News
Some of the most important PR trends in 2019 will involve strengthening strategies for nurturing trust and building relationships with the media, influencers and customers. Traditional PR and earned social media coverage lend themselves to these strategies and will...
by Heather Champine | Jan 14, 2019 | Company News
Whether you’re about to interview for your first marketing job or you want to accelerate your marketing career, reading Lonny Kocina’s best-selling “The CEO’s Guide to Marketing” may be critical to your success. In this Agility PR article “10 books to check out before...
by Heather Champine | Jan 10, 2019 | Advice & Tips
In the era of Yelp and other social feedback sites, you may wonder if the Better Business Bureau rating is still relevant. The short answer: Yes it is. And it becomes especially vital when hiring a marketing agency, since delivering on promise is not always guaranteed...
by Heather Champine | Nov 8, 2018 | Advice & Tips
Performance-based PR is a popular buzz word these days. But it’s actually not new. Media Relations Agency pioneered this concept more than 30 years ago. It just took other agencies a considerable amount of time to admit that with our Pay Per Interview®, we’d invented...
