Yes, we know it’s only July but chances are good that your competitors are already working on their 2021 holiday marketing campaigns. Why? Because they need to! Media coverage for Christmas starts now! Boosting your visibility through media coverage will put you in a...
There is a lot of pressure associated with the best way to launch a product. You can have the greatest product in the world, but if people don’t know about it or understand how it will improve their lives, you are in trouble. You may quickly go from ‘launch’ to...
Very few companies have an unlimited marketing budget. To stay in business, and grow your business, you need a plan to use each marketing dollar as efficiently and effectively as possible. By far, the best way to increase your marketing success is to use publicity as...
Every marketer wants to stretch their budget as far as possible. You want to reach the most people, with the greatest frequency, at the lowest cost. I’ll let you in on a couple of secrets. One: Publicity (media coverage) is very cost effective. Two: You can get...
We hear this question a lot: “I’ve got $25,000 (or $100,000) allocated for 2021 trade shows. With cancellations again this year, what’s the best way to use this budget?” Strategically orchestrated publicity can reach the masses, including many of those who would have...
