Recent posts by Heather Champine

How to market a new product

How to market a new product

“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s...
The true benefits of earned PR

The true benefits of earned PR

One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own...
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