by Heather Champine | Nov 8, 2018 | Advice & Tips
Performance-based PR is a popular buzz word these days. But it’s actually not new. Media Relations Agency pioneered this concept more than 30 years ago. It just took other agencies a considerable amount of time to admit that with our Pay Per Interview®, we’d invented...
by Heather Champine | Oct 26, 2018 | Company News
For decades, our CEO Lonny Kocina has been comparing our Pay Per Interview® pricing model with the pizza industry. “If you pay for a pizza, you should get a pizza. If you pay for PR, you should get PR,” he’s fond of saying. So, it’s a bit ironic that he was asked to...
by Heather Champine | Oct 2, 2018 | Advice & Tips
How much of your PR budget is expendable? Whether you’ve allocated $20,000 or $200,000 to your publicity campaign, you always want the best possible ROI. When results matter, it makes sense to hire a top PR firm such as performance-based Media Relations Agency because...
by Heather Champine | Sep 20, 2018 | Advice & Tips
When products are mentioned in the news, it gives them instant third-party credibility. That’s why we advise getting good PR for your product as often as possible. Media Relations Agency has arranged for our clients’ products to be covered on every major TV network,...
by Heather Champine | Sep 11, 2018 | Advice & Tips
Online reviews are now an essential part of the buying process. Many of us wouldn’t consider buying a TV, staying at a hotel or picking up a new book without first reading others’ opinions. This has changed how marketers look at one of the most fundamental marketing...
