Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...
Marketing industry research reveals LinkedIn is 277 percent more effective at lead generation than Facebook or Twitter. As with any marketing tool, this requires clear strategy and committing the time to do it properly. Several of our clients are asking our...
Videos were the breakout marketing trend of the pandemic and their popularity is holding steady. Marketing industry trade HubSpot reports 86% of businesses now use video as a marketing tool. Many of our B2B clients, including global ingredient leader Taiyo...
If you’re looking to get more eyes on your product, and for a fair price, now is the time to consider influencer marketing. It’s been a great way to get noticed for years, but right now the environment is near perfection if your target market can be reached on TikTok....
