If you’re looking to get more eyes on your product, and for a fair price, now is the time to consider influencer marketing. It’s been a great way to get noticed for years, but right now the environment is near perfection if your target market can be reached on TikTok.
Apparently, we’re not the only influencer marketing team that thinks this way. Data show that spending on TikTok influencers will surpass spending on Facebook influencers later this year, and will surpass YouTube spending (second-largest platform in the arena) next year. Instagram is still the primary platform, but the ROI we’re seeing on TikTok has us thinking it’s a smart investment for most marketers.
Here’s why.
- There’s a good chance your audience is on TikTok. This fast-growing platform has more than one billion active users across the globe. It’s not just for kids either. As of August 2022, just a third of TikTok users were under 19 years old. Most (45%) are between 20 and 39, and more than 20% are over 40. The average U.S. adult spends 45 minutes a day on TikTok.
- Your brand can get in front of a lot of people, very quickly. TikTok’s algorithm is different from the other platforms. It selects videos it thinks the user will like based on factors such as hashtag and audio clip used, as well as other accounts the user has engaged with. When an experienced TikTok creator creates an on-trend video, it can spread like wildfire.
- It’s cost effective. We’re seeing some smaller influencers — nano-influencers with 1K to 5K followers and micro-influencers with 5K to 20K followers — earn impressive reach and engagement, far surpassing expectations. And when it comes to ads, costs are lower than with Facebook and Instagram. This means your digital advertising budget stretches further.
We make it easy to get started with influencer marketing. Our team takes care of all the recruitment, training and management of the social influencers. We’ll secure all necessary rights, and work within your budget, securing both earned and paid influencers. And in case you’re wondering, we’re fierce negotiators. Every dime is well spent.
Our digital advertising team can also take care of amplifying influencer posts on your social media so you reap every possible benefit from your influencer marketing investment. You can count on us. We work day in and day out with social media and social influencers. We’ve got this.
Ready to learn more? Call us at 952-697-5269 or complete this form. We will answer your questions and then, when you’re ready, connect you with our influencer marketing team. We are eager to get the ball rolling for you.
