A couple weeks ago, my wife and I were driving home from work listening to clips of voiceover talent for this explainer video. We both agreed on the one you will hear. We found out later that the voice we selected is Dean Wendt, one of the guys who did the voice of...
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus…...
The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective....
Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. In this short video, I explain a commonly misunderstood term, market segmentation...
