It’s smart to want to become a thought leader within your industry. As you earn the trust of your peers, your good reputation will have a halo effect on your business. Decision makers outside of your industry want to work with the best, and your name will become one...
We were thrilled to arrange for Twin Cities Business reporter Tess Allen to interview our client, neurologist Dan Cohen, MD, for this in-depth feature article about his newest product, SOLTEC-SMS. Our excitement grew exponentially when we learned that an even larger...
What if, in the next five minutes, you could tell nearly 42,000 people about your products? Exciting, right? That’s what happened when we arranged for CBS-TV affiliate WBTV to interview our client’s representative Michael Woods for this TV news segment. Actually, this...
B2B companies often believe they only need publicity in their industry trades. While taking such a highly targeted approach to your media outreach makes sense, remember that top decision makers rarely limit their media consumption to the trades. Many also are avid...
Is it possible to create consumer media interest in a product before it’s even released? You betcha! It’s not easy getting reporters to write about something that isn’t on the market yet. But when neurologist and sleep diagnostic equipment pioneer Dan Cohen, MD...
