Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination....
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
