An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...
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Marketing’s silver bullet
A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...
Five tips for creating high-value content
One common marketing mistake is getting lost in the echo chamber of repetitive content! Search engines overlook it, and your audience likely tunes out too. Capture attention with original, valuable content that meets your audience's needs, prioritizing quality over...
More marketing talent for less cost
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
5 best-performing marketing strategies going into 2024
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
How to solve this common marketing problem
A little adjustment can make a big difference You have a marketing problem. I’ll tell you what it is, and then how to fix it. The problem is that marketing has become commoditized. When something becomes commoditized, products become indistinguishable from...
Guidelines for the best marketing content
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
Why it’s smart to work with a seasoned marketing agency
Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination....
How to create a 2023 marketing plan
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
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