Why do marketers love email marketing?

by | Mar 12, 2024 | Content Creation, Content Marketing, Editorial Services, Services

Envelope with red notification "1" on the top right corner

An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible.

Email marketing is important for businesses of all sizes

Whether you’re a local business or serve an international clientele, emails are considered the most effective channel for engaging with the people most likely to buy from you and to continue buying from you. 

That’s because emails can deliver high-value content directly to people who have invited you into their in-boxes. Emails also keep your business top of mind with your audience, and make it easier for them to buy from you. 

But wait, there’s more! 

5 more reasons why marketers love email marketing

  1. Emails put you in control. Unlike other platforms that use algorithms to dictate what a person sees, emails are highly effective at directly reaching your target audience with the messaging that you want them to receive.
  2. Emails’ performance is tough to beat. In a 2023 survey, most marketers reported seeing an increase in their email engagement. One report estimated that email marketing revenue reached almost $11 billion last year.
  3. Emails are cost effective. You can get in front of people on a regular basis, and benefit from more leads and higher sales, without a huge upfront cost. Media Relations Agency can design an email template and our content writers can collaborate with you on Media-Grade Content® that is relevant and of interest to your audience. Our digital marketing experts can also set up and manage your email distribution process, and help you add even more contacts to your database.
  4. Emails deliver useful, carefully curated content. People will value receiving an email that contains a balance of helpful information and promotional content.
  5. Emails make time-sensitive campaigns possible. Emails enable you to communicate with your audience on short notice and within the right time frame.

Email is one of the easiest and most effective marketing strategies. Media Relations Agency has extensive experience helping businesses just like yours set up and manage email marketing, from the technical details to the content writing. Call us at 952-697-5269 or use this form to learn more about these services.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”


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