Back in the mid-1990s, Media Relations Agency was instrumental in helping neurologist Dan Cohen, MD launch a little product called Breathe Right Nasal Strips. We accomplished our goal, which was to get Dan all the media interviews he could handle. He later sold that...
A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee...
Are you your town’s best-kept secret? Do customers and prospects know your name and all that you went through to become successful? One of the best ways to attract and keep customers is for people to feel a connection with you. A well-placed media story is an...
Body language expert Linda Clemons has shared the stage with Oprah and President Obama. She learned how to read nonverbal cues from FBI and ATF behavioral experts. This one-woman dynamo, a gifted coach and motivational speaker who can “see what you’re thinking,” hired...
When Twin Cities Business reporter Gene Rebeck chose specific locally headquartered companies to interview for his article, “The Malware Pandemic,” it signaled readers that those firms are their community’s trusted subject matter experts. This tacit, third-party...
As product promotion experts, nothing excites us more than being involved at the introductory stage of a product that could shake up an entire industry. So when the folks at Norway’s Vitux AS wanted to collaborate with us on the U.S. launch of their sugar-free gummy...
