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Snoop Dogg campaign’s marketing blunders

Solo Stove’s recent Snoop Dogg marketing campaign went viral. So why did it apparently force the company’s CEO to resign? Marketing industry pundits were quick to analyze what went wrong. And their conclusions support why our Strategically Aimed Marketing process is...

Content is no longer king

In 1996, Bill Gates proclaimed, ‘Content is King’. Churn out a lot of content and the sales will follow. Now in 2024, the king has been dethroned. With an estimated 4.8 billion pieces of content published online daily, clearly not all of it is getting read. Today,...

More marketing talent for less cost

Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...

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