What if, in the next five minutes, you could tell nearly 42,000 people about your products? Exciting, right? That’s what happened when we arranged for CBS-TV affiliate WBTV to interview our client’s representative Michael Woods for this TV news segment. Actually, this...
B2B companies often believe they only need publicity in their industry trades. While taking such a highly targeted approach to your media outreach makes sense, remember that top decision makers rarely limit their media consumption to the trades. Many also are avid...
Is it possible to create consumer media interest in a product before it’s even released? You betcha! It’s not easy getting reporters to write about something that isn’t on the market yet. But when neurologist and sleep diagnostic equipment pioneer Dan Cohen, MD...
Cleanliness has been on nearly everyone’s mind since the start of the pandemic. So it’s a bit ironic that our client GB Environmental, which specializes in fresh air and clean environments, initially took a big hit to business in 2020. We arranged this article in the...
Each form of media, whether traditional and digital, has its unique benefits. Print readers are less likely to multi-task. They are more apt to stay focused on your story, especially if it’s lengthy, without yielding to distractions. Print news stories have another...
How do you create a media buzz if your product provides a solution to a problem people don’t even know they have? As one of the nation’s leading product publicity experts, Media Relations Agency has done this many times. We were happy to accept this challenge again on...
