Is it possible to create consumer media interest in a product before it’s even released? You betcha! It’s not easy getting reporters to write about something that isn’t on the market yet. But when neurologist and sleep diagnostic equipment pioneer Dan Cohen, MD...
Cleanliness has been on nearly everyone’s mind since the start of the pandemic. So it’s a bit ironic that our client GB Environmental, which specializes in fresh air and clean environments, initially took a big hit to business in 2020. We arranged this article in the...
Each form of media, whether traditional and digital, has its unique benefits. Print readers are less likely to multi-task. They are more apt to stay focused on your story, especially if it’s lengthy, without yielding to distractions. Print news stories have another...
How do you create a media buzz if your product provides a solution to a problem people don’t even know they have? As one of the nation’s leading product publicity experts, Media Relations Agency has done this many times. We were happy to accept this challenge again on...
After more than 30 years of arranging media coverage, we routinely caution new clients to temper their expectations. Most businesses must first climb a few rungs on the ladder of fame before attracting the attention of major national media. As the saying goes:...
Media Relations Agency recommends a mix of media types for most publicity campaigns. While a feature article enables you to tell a more complete story, sometimes brevity is all you need (when it’s the right channel). This Similasan product profile in USA Today’s...
