Client’s trust comes full circle with new media interviews

by | Sep 15, 2022 | Advice & Tips, Placement Examples

Media Interview displayed on a phone screen

Back in the mid-1990s, Media Relations Agency was instrumental in helping neurologist Dan Cohen, MD launch a little product called Breathe Right Nasal Strips. We accomplished our goal, which was to get Dan all the media interviews he could handle. He later sold that business for millions. Nearly 30 years later, the Breathe Right guy has asked us to help him launch another new product: Soltec SES, a high-tech ‘sleep right’ system. 

We documented the Breathe Right story in a white paper. Ask us for a copy. It goes to the heart of what publicity is all about. It’s a case study in overcoming obstacles and creating product demand. Dan actually used media interviews to force retailers to distribute Breathe Right. The strategy was overwhelmingly successful.  

Dan and his team spent many years developing and perfecting Soltec SES. It is the smartest sleep wearable ever invented because it works to substantially improve your sleep, rather than just telling you about it. 

When they were finally ready to introduce Soltect SES to our sleep-deprived nation, Dan came straight to Media Relations Agency. We are flattered and excited to once again partner with him. We specialize in targeting the Healthy Chooser® market. There are so many new ways to help him tell his story! Of course, publicity will be the foundation. Nothing reaches and informs the masses quite as well as a good media story. 

One of the first things we did was arrange for Dan to write this article for Natural Solutions magazine. It gave him a platform to tell 225,000 readers why their sleep cycles may be messed up and how Soltec SES gets them back on track. There’s already a lot of interest in this new science. It’s exciting to help launch yet another pioneering product. 

Once again, our goal is to get Dan as many media interviews as he can handle. We’re on our way to achieving that! 

We’ve spent nearly 35 years building on the valuable strategies we used to help launch Breathe Right Nasal Strips. Welcoming Dan Cohen back as a client is truly a full-circle achievement. 

When you’re ready to draw more attention to your products, call us at 952-697-5269 or use this form. Let’s explore how our certified marketing professionals can help you achieve your goals. 

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.


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