Recent Content Marketing Posts

Guidelines for the best marketing content

by Media Relations | May 18, 2023 | Company News, Content Creation, Content Marketing, Editorial Services, Social Media Marketing

Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....

It’s time to finalize your back-to-school campaign

by Media Relations | May 16, 2023 | Content Marketing, Content Marketing, Digital Services, Marketing (email etc)

Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies...

Why it’s smart to work with a seasoned marketing agency

by Media Relations | May 9, 2023 | Company News, Content Marketing, Digital Services, Ecommerce, Editorial Services, Graphic Design, Website Support

Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination....

How social media shares affect SEO

by Brady Balhorn | May 4, 2023 | Content Marketing, Digital Marketing, Digital Services, SEO, Social Media Marketing

As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...

The new approach to reaching the masses

by Matt Hentges | Apr 18, 2023 | Advice & Tips, Brand Awareness, Content Creation, Content Marketing, Digital Services, Lead Generation, Marketing (email etc)

The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...

What is the value of a blog for business?

by Robin Miller | Mar 28, 2023 | Advice & Tips, Content Creation, Content Marketing, Content Marketing, SEO, Website Support

There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...