Pay close attention: If you’re writing and posting content on your website primarily to rank higher in search engine results, that tactic could backfire on you. Google’s algorithms may instead rank your content lower. These days, Google rewards what it calls...
Even if you’re not publishing keyword-stuffed, link-heavy blogs and landing pages, your website’s content may still be doing you a big disservice. If you are not posting high-quality, useful information, your search engine ranking may slip lower each time Google...
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies...
Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination....
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
Content marketing nurtures engagement, customer retention and referrals. It is SEO. It’s education and branding. It creates value. Understanding 2023 content marketing trends and best practices will improve your content marketing strategy and ROI. Five 2023 content...
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get...
