Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...
Content Marketing
Product marketing checklist
For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...
5 content strategies you should be using
Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using....
Why does generational marketing matter?
There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...
Why do marketers love email marketing?
An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...
Marketing’s silver bullet
A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...
Five tips for creating high-value content
One common marketing mistake is getting lost in the echo chamber of repetitive content! Search engines overlook it, and your audience likely tunes out too. Capture attention with original, valuable content that meets your audience's needs, prioritizing quality over...
Content is no longer king
In 1996, Bill Gates proclaimed, ‘Content is King’. Churn out a lot of content and the sales will follow. Now in 2024, the king has been dethroned. With an estimated 4.8 billion pieces of content published online daily, clearly not all of it is getting read. Today,...
More marketing talent for less cost
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
How to market a new product
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
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