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Content Marketing

Marketing’s silver bullet

Marketing’s silver bullet

A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...

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More marketing talent for less cost

More marketing talent for less cost

Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...

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How to market a new product

How to market a new product

It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...

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5 best-performing marketing strategies going into 2024

5 best-performing marketing strategies going into 2024

The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...

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Recent Posts

Where do consumers go for product information in 2025?

If your potential customers don’t know about your product, they won’t buy it. Understanding where consumers go to discover and research products is essential for driving sales. With 35+ years of experience, our Media Relations Agency team has mastered the art of...

PR for women’s health and menopause products is in high demand

Women's health is becoming less taboo, and menopause in particular is finally getting the attention it deserves. Midlife women are quietly driving a $600B+ wellness economy, and media outlets are taking notice. For years, menopause has been treated like a silent...

Sustainable PR to reach eco-conscious consumers

Recycled. Reusable. Sustainable. Today’s consumers expect companies to sell products that not only reduce waste but also reflect genuine environmental stewardship, without the greenwashing. To grow your sales and build trust with these eco-conscious buyers, your...

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