Content marketing nurtures engagement, customer retention and referrals. It is SEO. It’s education and branding. It creates value. Understanding 2023 content marketing trends and best practices will improve your content marketing strategy and ROI. Five 2023 content...
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get...
Are you spending enough on content marketing? Research indicates that marketers now allocate between one-third and one-half of their budgets to content marketing. An experienced writer can help customers feel an emotional connection with your business after reading...
Transparency. Authenticity. Purpose. People buy on emotion. We all want to feel good about how we’re spending our money. Now more than ever, marketing strategists should be helping brands engage with their communities, telling the stories that demonstrate companies’...
A content marketing strategy is the consistent use of highly engaging, high-value content to establish your expertise, and ensure your product is top of mind when it’s time for consumers to make a purchase decision. A strategy is essential whether your focus is on...
