What is the value of a blog for business?

by | Mar 28, 2023 | Advice & Tips, Content, Content Creation, Content Marketing, SEO, Website Support

Computer with notebook, coffee and phone getting ready for blogging for business

There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434 percent. Blogging promotes your products, draws people to your website and builds trust in your business. Ask Publicity.com about our free blog audit. 

Think of blogging as an interest-earning investment 

The business benefits of blogging accrue over time. The greater the frequency and higher value of your content, the faster you’ll see the returns. 

What won’t yield many benefits? Blogs that repeat information that can easily be found elsewhere; blogs obviously stuffed with keywords; poorly written content; and/or a blog section on your website that’s been languishing untouched for months. 

We get it. It takes time to write interesting, relevant original content that positions you as a leader. And interruptions are a given. It can be challenging to focus on your writing when your other responsibilities also need your attention. 

Watch what happens when you put Publicity.com in charge of your blog.

What Publicity.com offers you 

Our content marketing team, which includes writers, SEO and other digital marketing specialists, will help you identify the right topics and keywords, and to maintain a consistent blogging schedule. By applying our Media-Grade Content® method, we will write quality content that resonates with the people most likely to buy your product. 

Our team also has the skills to optimize content for even greater visibility and implement even more proven tactics to draw more attention to your blog and your website.

Start by using this form or calling 952-697-5269 to ask us for our free blog audit. We will conduct a 5-point assessment of your blog then schedule a call with me to review our results and recommendations, and answer any questions you may have about blogging for business.  

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”


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