Is your content marketing strategy incomplete?

You can have a luxury vehicle equipped with all the fancy, high-priced options but without fuel, you’ll never leave the driveway. Something similar holds true for content marketing. Even the best tools – yes even data-driven algorithms and artificial intelligence – are only as valuable as the marketing process powering your efforts.

Every aspect of marketing needs content. You have the choice of content that may include all facts but still falls flat, or content that stirs people’s emotions and causes them to pay attention. 

While many marketing tools are now high-tech, basic marketing concepts and principles remain unchanged. If you lose sight of the basics, the tools will only get you so far. Media Grade Content® powered by our Strategically Aimed Marketing process is better positioned for success. It takes human nature into account in ways that technology alone cannot.  

Our Strategically Aimed Marketing process is six steps that pull everything tightly together: basic marketing concepts and principles; the variables that define your product, market and messaging; considerations for selecting the best promotional channels to achieve your objectives; promotional budget allocation; a framework to keep your content on point; and engaging your creative team. 

Strategically Aimed Marketing is about knowing how to deliver the right messaging to the right audience through the right promotional channels, without veering off course. It is about creating a strong emotional desire for your product. It is about teaching audiences why your product is better than your competition’s. It is about knowing when and how to pivot and still maintain momentum, even if something isn’t working as anticipated. 

It’s about learning how people reach other people, effectively, efficiently and within budget. It is about identifying the type of talent needed to pull off a masterful content marketing campaign. It’s about knowing how to give those creative people including your writers, digital marketing specialists, videographers and graphic artists –  the right leadership to maximize their results.  

Strategically Aimed Marketing provides the right framework for every word choice, every graphic element, every backlink and every other content marketing variable. Media Relations Agency can explain how to incorporate Strategically Aimed Marketing into your content marketing strategy. Call us at 952-697-5269 or use this form to schedule time on our calendars.

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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