It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the...
This year, blogs will play a more crucial role in marketing than ever before. They can be workhorses! But if the type of content you’re posting to your blog hasn’t changed much in the last five years, or if your blog has become stagnant, you may be missing out on this...
If 2020 taught us anything, it’s that businesses must be nimble. The way you interact with customers and prospects has probably changed. Your content now has an even more direct impact on your bottom line. Professional writers who understand the marketing process can...
Whether you are a chief marketing officer or own your business, during the pandemic your 2020 marketing content should have focused on two primary goals: driving growth and connecting with your audience by showing empathy. This holiday season is no exception. Holiday...
You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on...
