Recent posts by Robin Miller

How to market your products to the pet industry

How to market your products to the pet industry

At last count, I’ve written for more than 70 different industries in my career. Many of those have been during my 18 years in marketing. I know more than most people about everything from airlines to dietary supplements, and from beer and wine to churches. And while I...
How to write an effective press release

How to write an effective press release

Press releases are essential to any good marketing campaign. If you want to write them yourself, there are plenty of free press release templates available on the internet. Just plug in your information, add your company logo and your release is ready to send. But...
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