Recent posts by Robin Miller

The smart way to outsource content writing

The smart way to outsource content writing

You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on...
How to market your products to the pet industry

How to market your products to the pet industry

At last count, I’ve written for more than 70 different industries in my career. Many of those have been during my 18 years in marketing. I know more than most people about everything from airlines to dietary supplements, and from beer and wine to churches. And while I...
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