Content marketing budgets are growing for the second year in a row, with two-thirds of marketers telling the Content Marketing Institute (CMI) that they plan to increase their content marketing budgets in 2022. But CMI also reports that those budget boosts don’t...
In the era of “The Great Resignation,” we’re hearing that companies trying to recruit experienced in-house marketing talent are coming up empty. They are frustrated because they can’t find competent marketers who are familiar with their industries, and who can eagerly...
If you’re not maintaining an active blog, your marketing strategy has a huge hole in it. Blogs are affordable and serve many business-building purposes. Media Relations Agency can remove any reservations you may have about blogging for business. Marketing software...
The linchpin to achieving your 2022 business goals is teaching your audience why they should value your product more than their money … and more than your competitors’ products. Your 2022 content marketing strategy may be one of your most important tools for...
Last year’s lockdown changed how we evaluate our buying options, moving us even further away from friendly conversations to spending more time on Google searches. Did you adjust your marketing strategy enough to fully capture your share of sales? In an interview with...
