In professional journalism, to “bury the lead” means failure to emphasize the most intriguing part of a story. In content marketing, it equates to not drawing attention to information that will pull on people’s emotions and cause them to act. Media Relations Agency...
Press releases have been around since 1906. With the popularity of digital media, have they outlived their usefulness? Successful marketers still use press releases. They’re just written and used differently than they were even a few decades ago. Here are some things...
In the content marketing world, there’s so much emphasis on SEO, artificial intelligence and algorithms that we sometimes lose sight of the obvious. Real people in the media skim press releases to determine if the stories are interesting enough to...
You can have a luxury vehicle equipped with all the fancy, high-priced options but without fuel, you’ll never leave the driveway. Something similar holds true for content marketing. Even the best tools – yes even data-driven algorithms and artificial intelligence –...
You might be telling your product’s story all wrong. The media just aren’t seeing the value of sharing your story with their audiences. There may be a simple fix, especially if your competitors are getting publicity – but you’re not. Your story must create desire...
