by Robin Miller | Apr 13, 2020 | Advice & Tips
If you are currently working with a skeleton staff, more of your marketing writing responsibilities may be falling to you. A contract writer will be more economical than hiring someone, but you need to be strategic about who you hire. Someone with a strong marketing... 
by Robin Miller | Feb 21, 2020 | Advice & Tips
Press releases are essential to any good marketing campaign. If you want to write them yourself, there are plenty of free press release templates available on the internet. Just plug in your information, add your company logo and your release is ready to send. But... by Robin Miller | Jan 29, 2020 | Advice & Tips
If your writing team doesn’t have a strong marketing expertise, combined with solid journalist skills, you may be in trouble this year. The days of just being able to write clearly about a product are over. Following today’s content trends, your marketing content must... 
by Robin Miller | Dec 5, 2019 | Advice & Tips
Marketers who place a priority on blogging are 13 times likelier to see positive ROI. But what should you write that won’t wear out your welcome with your customers and prospects? How can you create a lot of fresh content for the new year without sounding too salesy?... 
by Robin Miller | Oct 10, 2019 | Advice & Tips
When you write hundreds of thousands of words each year, mistakes are bound to happen. Back in 1631, bible typesetters forgot to add the word ‘not’ to one of the 10 Commandments, earning that edition the nickname: the Wicked Bible. As professional content writers, we...
