As a business professional, you should be able to distinguish between a copywriter, a content writer and a marketing content writer. Note that many agencies don’t differentiate between a content writer and a marketing content writer. But we do. After nearly 35 years...
It’s common for journalists to receive as many as 100 pitches a week. To earn reporters’ attention and hopefully a media story, a press release should contain certain elements. As important: You should also avoid using specific words and phrases that some reporters...
What comes first: your editorial calendar or your content strategy? What’s the difference? An editorial calendar plans what you will talk about, the audiences you want to reach and the channels through which you will communicate. The best content strategy guides your...
It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the...
This year, blogs will play a more crucial role in marketing than ever before. They can be workhorses! But if the type of content you’re posting to your blog hasn’t changed much in the last five years, or if your blog has become stagnant, you may be missing out on this...
