Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using.
Use content to support your brand
In his award-winning, best-selling book “The CEO’s Guide to Marketing,” Media Relations Agency CEO Lonny Kocina defines a brand as, “The definition people hold in their minds of your company and its products. That definition is built in two ways: by what people are told, and by what they experience when they use your product.”
Your content marketing should tell people how your product will make their lives better, and why it’s superior to your competitors’ products.
How to influence people’s opinions of your product
Think like a reporter. Our Media-Grade Content® evolved from our decades of writing stories that pique the interest of traditional media. Reporters and producers place a high value on memorable stories that will appeal to their audiences. So, that’s what we give them.
We apply those same principles to all of the other content writing we do for our clients, whether that’s website pages, blogs, articles, video scripts, sell sheets, social media posts, etc.
Five of the key content marketing strategies you should be using are:
- Set measurable content goals. The top goals for most marketers are to increase brand awareness and attract more website traffic.
- Address pain points. Understand why your audience is searching for solutions, then become a helpful resource.
- Stay on point. Be careful not to confuse people with long lists of why your product is unique or better. Make your story memorable by cycling through the three or four key messages that are most likely to lead to a purchase.
- Audit your content to identify gaps. Once you’ve determined which unique values you want to focus on, edit your existing content to make it consistent.
- Stay relevant. One of the best ways to become a trusted resource and a thought leader in your industry is to provide prospects with useful information on topics they care most about.
Ask us about our complimentary content audit to help jump start this process. After we review our results and recommendations with you during a video call, we will send you a copy of “The CEO’s Guide to Marketing” as our thank you. Call us at 952-697-5269 or use this form to get started.
