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Have you prepared your company’s story?

by | Aug 26, 2024 | Content Creation, Content Marketing, Publicity

Type writer with "What's your story" Written above it

Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the difference between the media publishing your story or that of your competitor’s.

Your company story helps shape the media’s perspective  

For more than 35 years, Media Relations Agency has emphasized the importance of having a thoughtfully written company story in place for all of our PR clients. It’s often one of the first content pieces our writers produce for new clients. 

While a company story may never be published in its entirety, it provides key foundational information that helps to quickly bring reporters up to speed, so they understand the context and relevance of any news you want them to share. 

A company story should include company history, growth statistics, milestones and any industry advancements. It should read like an interesting feature article, not like a dry fact-based report. Remember, your ultimate goal with this content is to pique the media’s interest and entice them to want to tell others about you.

Make your company story mediagenic 

Ironically, company stories can cause writer’s block. That’s because as familiar as the details may be to you, it can be challenging to communicate your enthusiasm about your company’s culture and accomplishments in writing. 

We can use our Media-Grade Content® process to write a company story that you’ll be proud to share with the media, clients, prospective clients, on your website, in awards submissions, in directories and more. We can also help you keep it updated, so it’s always ready to use when you need it.

Be proactive not reactive

If it’s time to write or refresh your company’s story, call us at 952-697-5269 or use this form. You’ll get a lot of use out of this valuable content. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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