May this day be a beautiful reminder of life’s abundance. We wish you and your loved ones a Happy Thanksgiving filled with love and gratitude.
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Company News
Guidelines for the best marketing content
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
Why Publicity.com’s 35-year anniversary is a big deal for you
Media Relations Agency (Publicity.com) is celebrating our 35-year anniversary. Industry surveys report that a mere 8% of our peers have also reached this 30-to-39 year milestone. We’ve endured because we’re driven to help our clients turn products like yours into...
Why it’s smart to work with a seasoned marketing agency
Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination....
Convert your site from Google Universal Analytics to Google Analytics 4
Your website’s analytics tell you — quite literally — what makes people click (and buy). These stats are key to successful digital marketing. But if you still rely on the standard Google Analytics’ Universal Analytics, you need to know that it will completely stop...
When was the last time your website was audited?
Your website may not be attracting as much traffic as it could. A few easy fixes may enable you to stop losing as many sales to your competition. Even if you’ve performed an automated scan recently, our digital marketing experts can find more ways to amp up your...
The best publicity strategies to reach healthy choosers
The wellness industry will be valued at nearly $7 trillion globally by 2025, according to projections by The Global Wellness Institute (GWI). If your product or service targets this lucrative Healthy Chooser® market, leveraging the value of earned media coverage is a...
We have big news!
Media Relations Agency is pleased to announce that Checkerboard, an award-winning digital marketing agency, will merge with us, effective July 1, 2022. This integration gives you access to even more digital marketing talent. Our two companies have always worked...
Lonny Kocina’s MarketSmart Newsletter
Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money. Where marketers get frustrated is...
Make 2022 the year you become famous
New year/new thinking! This is an unprecedented marketing environment. How can you keep your foot on the pedal and gain even more momentum? We have the advantage of knowing what’s been working for our long list of clients in multiple industries. We frequently use the...
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