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Lonny Kocina’s MarketSmart Newsletter

Lonny Kocina’s MarketSmart Newsletter

Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money.  Where marketers get frustrated is...
Make 2022 the year you become famous

Make 2022 the year you become famous

New year/new thinking! This is an unprecedented marketing environment. How can you keep your foot on the pedal and gain even more momentum? We have the advantage of knowing what’s been working for our long list of clients in multiple industries.  We frequently use the...
The SAM 6 marketing plan is easy to implement

The SAM 6 marketing plan is easy to implement

There are plenty of aha moments when we first walk clients through our six-step Strategically Aimed Marketing® (SAM 6®) process. Marketers appreciate that this easy-to-implement marketing plan enables them to clearly articulate, among other things, why customers...
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