Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination. We say, keep it simple! Hiring a seasoned marketing agency, such as Publicity.com, gives you access to a full team of certified marketing professionals.
3 key questions to ask before hiring a marketing agency
One helpful tactic is to find an agency whose services align with your needs. Some agencies specialize in influencer marketing. Others are better at SEO work. A few, such as Publicity.com, are full-service product marketing agencies.
Which agency type best fits your needs? Consider where you are now, and where you aspire to be in three to five years. Continuity and scalability matter because you don’t want to be starting over with a new agency each time your marketing needs change.
Here are three questions to consider asking as you talk with a marketing consultant:
- How do you assess if my company/product is a good fit for your capabilities? Does their answer demonstrate an understanding of your immediate needs? After 35-plus years of helping thousands of clients with their product marketing, we understand the best starting points for helping a product become well known. We can also envision — and act on — an unlimited number of next-step strategies once your product begins gaining name recognition.
- What professional training does your staff have? What is the scope of their experience? In addition to having years (in many cases decades!) of practical industry experience, everyone at Publicity.com is thoroughly trained on the processes outlined in CEO Lonny Kocina’s best-selling, award-winning marketing book, “The CEO’s Guide to Marketing,” which was also the basis for a credentialed marketing course.
- Under what circumstances might I have to hire a second marketing agency? The average agency has three to five people. Each person will naturally have different strengths. Are they proficient in some areas but just average in others? If you have to find and hire a second agency, that could be time-consuming, expensive and it could slow your campaign’s momentum.
As a fully integrated marketing agency, Publicity.com’s collaborative staff includes marketing strategists, publicists, web designers and managers, content marketing writers, SEO specialists, video production experts, ecommerce specialists, influencer marketing coordinators, digital advertising experts, and more.
A seasoned marketing agency gives you peace of mind knowing that as consumers’ familiarity with your product grows, the agency will have the skills and knowledge to push it even higher up the ladder of fame. Call Publicity.com at 952-697-5269 or use this form to ask us how we can help your product get famous.