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Marketing’s silver bullet

Marketing’s silver bullet

A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...

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How to market a new product

How to market a new product

It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...

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Recent Posts

Avoid these five common PR mistakes

New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...

Article teaches readers to ask for client’s product

An educational approach to PR can make people feel smart about buying whatever you are selling. People love to tell others all the facts supporting their buying decision! For years Californians were told that artificial lawns were good for the environment. Then it...

Have you prepared your company’s story?

Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...

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