Recent posts by Lonny Kocina

The trouble with a small agency is …

The trouble with a small agency is …

When you look for an agency to help you with your marketing you should consider the size of the agency.  Will a big, mid-sized or small agency be the best fit? Let’s start with the small agency. There are a couple things that should worry you about hiring a small...
A better marketing plan

A better marketing plan

Marketing plans go wrong when CEOs abdicate their responsibility. It’s the CEO’s job to provide structure and clear direction, yet for whatever reason, they often steer clear of marketing.  Without a sound marketing plan developed by management, creative people often...
Do you need a good marketing plan?

Do you need a good marketing plan?

If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to...
Product Fame and Fortune

Product Fame and Fortune

Strategy is not a natural tendency of the highly creative people who work in agencies. In my opinion, nothing will kill your chances of achieving product fame faster than putting creative people on the job before your strategy is determined.  To compound this problem,...
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