by Lonny Kocina | Oct 20, 2020 | Advice & Tips
Making a product famous isn’t easy. It takes work. And lots of it. In my last letter, I talked about product fame being like a ladder with 1000 rungs. Each opportunity to promote your product is a rung that lifts your product, no matter how slightly, in the direction... 
by Lonny Kocina | Sep 15, 2020 | Advice & Tips
I rarely use the term brand because the meaning of the word brand has been forever watered down by people using it as a synonym for product. To me, calling your product a brand before it’s famous is like an unknown person calling themselves a celebrity. It makes you... 
by Lonny Kocina | Aug 11, 2020 | Advice & Tips, Explainer Videos
A couple weeks ago, my wife and I were driving home from work listening to clips of voiceover talent for this explainer video. We both agreed on the one you will hear. We found out later that the voice we selected is Dean Wendt, one of the guys who did the voice of... 
by Lonny Kocina | May 11, 2020 | Advice & Tips
I sent a memo to some key people in our agency asking them to recommend ways to help you make more sales as the country reopens. Their recommendations (below) are not hypothetical. These people have implemented each of these tactics hundreds, and sometimes thousands,... 
by Lonny Kocina | Mar 25, 2020 | Advice & Tips
Wow, things are changing fast; like that 2020 marketing plan you spent all that time creating. I wrote a best-selling book that can help you adjust your plan fast. It’s called “The CEO’s Guide to Marketing; The Book Every Marketer Should Read Before Their Boss...
