Recent posts by Lonny Kocina

Lonny Kocina’s MarketSmart Newsletter

Lonny Kocina’s MarketSmart Newsletter

Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money.  Where marketers get frustrated is...
The trouble with a small agency is …

The trouble with a small agency is …

When you look for an agency to help you with your marketing you should consider the size of the agency.  Will a big, mid-sized or small agency be the best fit? Let’s start with the small agency. There are a couple things that should worry you about hiring a small...
A better marketing plan

A better marketing plan

Marketing plans go wrong when CEOs abdicate their responsibility. It’s the CEO’s job to provide structure and clear direction, yet for whatever reason, they often steer clear of marketing.  Without a sound marketing plan developed by management, creative people often...
Do you need a good marketing plan?

Do you need a good marketing plan?

If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to...
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