by Lonny Kocina | May 11, 2020 | Advice & Tips
I sent a memo to some key people in our agency asking them to recommend ways to help you make more sales as the country reopens. Their recommendations (below) are not hypothetical. These people have implemented each of these tactics hundreds, and sometimes thousands,... 
by Lonny Kocina | Mar 25, 2020 | Advice & Tips
Wow, things are changing fast; like that 2020 marketing plan you spent all that time creating. I wrote a best-selling book that can help you adjust your plan fast. It’s called “The CEO’s Guide to Marketing; The Book Every Marketer Should Read Before Their Boss... 
by Lonny Kocina | Mar 5, 2020 | Advice & Tips
I bet you would be surprised at how many ways a story could be told about your product. Our agency has been coming up with story ideas about companies and their products for over 30 years. When I started Media Relations in 1987, the main way we would get our clients’... 
by Lonny Kocina | Feb 4, 2020 | Advice & Tips
Dear CEO, Your marketing team knows a lot less about marketing than they let on. Most don’t even know basic marketing concepts. Just ask your “marketing expert” the difference between the Marketing Mix and the Promotional Mix. Ten to one they won’t get it right.... 
by Lonny Kocina | Jan 15, 2020 | Advice & Tips
I feel sorry for marketing professionals. I’ve spent a career sitting in marketing meetings that wander aimlessly, bouncing from one idea to the next. Meetings that should be short and productive last for hours on end with no clearly defined outcome. Marketing has a...
