Every once in a while someone says something that sticks with you for a lifetime. I was a member of a CEO peer group called Vistage for about 15 years. A new guy joined the organization and was asking me about my business. I gave him a long explanation about how our...
When you look for an agency to help you with your marketing you should consider the size of the agency. Will a big, mid-sized or small agency be the best fit? Let’s start with the small agency. There are a couple things that should worry you about hiring a small...
Marketing plans go wrong when CEOs abdicate their responsibility. It’s the CEO’s job to provide structure and clear direction, yet for whatever reason, they often steer clear of marketing. Without a sound marketing plan developed by management, creative people often...
If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to...
Strategy is not a natural tendency of the highly creative people who work in agencies. In my opinion, nothing will kill your chances of achieving product fame faster than putting creative people on the job before your strategy is determined. To compound this problem,...
