Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money. Where marketers get frustrated is...
Every once in a while someone says something that sticks with you for a lifetime. I was a member of a CEO peer group called Vistage for about 15 years. A new guy joined the organization and was asking me about my business. I gave him a long explanation about how our...
When you look for an agency to help you with your marketing you should consider the size of the agency. Will a big, mid-sized or small agency be the best fit? Let’s start with the small agency. There are a couple things that should worry you about hiring a small...
Marketing plans go wrong when CEOs abdicate their responsibility. It’s the CEO’s job to provide structure and clear direction, yet for whatever reason, they often steer clear of marketing. Without a sound marketing plan developed by management, creative people often...
If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to...
