by Lonny Kocina | Feb 11, 2019 | Advice & Tips
If you think the traditional media is a marketing gem of the past, you should try telling that to our largest clients. Branding is very similar to cultivating fame: If you want people to know about you, you better be putting yourself out there all the time. When it...
by Lonny Kocina | Jul 18, 2018 | Advice & Tips
A well-defined marketing plan will help you grow your business. The right plan needs to be thorough, strategic, flexible and yet simple enough that it won’t start collecting dust the day after you finish writing it. It’s easy to find marketing plan templates on the...
by Lonny Kocina | Jun 18, 2018 | Advice & Tips
Last week Forbes published a nice article about my book, The CEO's Guide to Marketing; The book every marketer should read before their boss does. I believe it’s the most helpful marketing book ever written. Since it was published six months ago, it has consistently...
by Lonny Kocina | Mar 20, 2018 | Advice & Tips
I thought you would be interested in attending this marketing seminar I will be teaching on April 3, 2018 at the Cambria Gallery in Minneapolis. If you feel like your marketing should be producing better results, the seminar will be valuable. I will teach you the SAM...
by Lonny Kocina | Mar 7, 2018 | Advice & Tips
I don’t care who you are; you have a marketing problem and it’s a big one. A real money-sucking doozy. Here’s the problem, your marketing team knows a lot less about marketing than they let on. So much so, that you’re going to be shocked. Think I’m just blowing hot...
