We get a lot of young entrepreneurs contacting us who don’t have the five or ten thousand dollars it takes to hire an agency like ours. Thirty five years ago, I started my business out of my laundry room so I know what it feels like to be strapped for cash. For those...
You’ve no doubt walked into a business and seen a couple framed news stories in their reception area. If you’re been to a Five Guys burger joint, you’ve probably noticed they ring their walls with favorable articles about their restaurant. Every business should have...
Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money. Where marketers get frustrated is...
Every once in a while someone says something that sticks with you for a lifetime. I was a member of a CEO peer group called Vistage for about 15 years. A new guy joined the organization and was asking me about my business. I gave him a long explanation about how our...
When you look for an agency to help you with your marketing you should consider the size of the agency. Will a big, mid-sized or small agency be the best fit? Let’s start with the small agency. There are a couple things that should worry you about hiring a small...
