A Sick Feeling
Have you ever had a humiliating moment? It’s a sick feeling looking over a hundred smart business people, knowing you are about to make a fool of yourself.
Kathy Griffin: Marketing gone horribly wrong …
Celebrities are keenly aware of the value of media coverage. Much more so than business people. Celebrities will go to great lengths to get publicity.
Just because you can do something, doesn’t mean you should …
At Media Relations Inc., we’ve dared to to rethink the way publicity is sold. Instead of charging by the hour, we charge by the story.
Clever Marketing
A clever way to fill your social media stream with high-quality content is to use media coverage and then repurpose those stories as digital content.
Video 8: The CEO’s Guide to Marketing Video Series
You will find this 8-part video series helpful, and you can watch it right now. It’s based on the upcoming book, The CEO’s Guide to Marketing.
What percentage of new products fail and why?
I found these answers to “how many new products fail?” using a quick Google search:
According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched and 80% of them fail.
30,000 new consumer products are launched annually, 95% of them fail
The failure rate for new products launched in the grocery sector is 70 to 80 percent, according to Inez Blackburn of the University of Toronto.
Ask anyone what percentage of new
Video 7: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.
In the 7th video, I’ll give you my views on the different types of creative talent needed to execute your marketing promotions. It takes many different skills and personalities to make the marketing wheel go around.
Anyone who has a hand in marketing will benefit greatly by watching
Video 6: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.
The 6th video is going to give you control over your creative staff like you’ve never had before. And the creative folks will love you for it. I explain how to do this using what I call a control template. If you use a control template, every single promotion will be on point every
What is the best way to market a new product?
What is the best way to market a new product? That question can be answered in one word: Publicity. And why does publicity work so well when launching a new product? Three words: reach and teach. And two other words: it’s cheap.
Let’s back that up with marketing logic. Consider the first two stages of the product lifecycle. During the introductory and growth stages, people have no idea what the product is or what it can do for them. They need to be taught. In addition, revenue lags behind
Video 5: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.
In the 5th video, I talk about scheduling promotions based on information gathered from the code sheets I showed you how to create in video 3. Cycling through primary value points and positioning messages, in the order that gives the highest ROI and builds the strongest brand, is imperative.