by Lonny Kocina | May 29, 2019 | Advice & Tips
Here’s an obvious mistake marketers make. Avoiding it will give you a 25% advantage over your competition. If marketing was a car with 4 cylinders and your competitor’s cars only used 3, who do you think would win the race? Stupid question, right? Well that’s the... 
by Lonny Kocina | May 7, 2019 | Advice & Tips
Your CEO may be reading the best-selling book I wrote about you right now. It’s called “The CEO’s Guide to Marketing; The book every marketer should read before their boss does.” It tells CEOs that their marketing teams know a lot less about marketing than they let... 
by Lonny Kocina | Mar 5, 2019 | Advice & Tips
In my last letter, I talked about the marketing hubris trap: foolishly assuming everyone wants to hear about your products as much as you love to talk about them. Boorish people get called a jerk behind their backs. Boorish marketers get ignored. In both situations,... 
by Lonny Kocina | Feb 22, 2019 | Company News
Hang around the people you have authority over long enough and you are bound to experience feelings of excessive pride and self-confidence. Step outside of that circle and it seems rude when people don’t hang on your every word. Understanding hubris is a good lesson... 
by Lonny Kocina | Feb 11, 2019 | Advice & Tips
If you think the traditional media is a marketing gem of the past, you should try telling that to our largest clients. Branding is very similar to cultivating fame: If you want people to know about you, you better be putting yourself out there all the time. When it...
