Recent posts by Lonny Kocina

The Hook

The Hook

In my last letter, I talked about the marketing hubris trap: foolishly assuming everyone wants to hear about your products as much as you love to talk about them. Boorish people get called a jerk behind their backs. Boorish marketers get ignored. In both situations,...
Escape marketing’s hubris trap!

Escape marketing’s hubris trap!

Hang around the people you have authority over long enough and you are bound to experience feelings of excessive pride and self-confidence. Step outside of that circle and it seems rude when people don’t hang on your every word. Understanding hubris is a good lesson...
How to write a marketing plan in just six steps

How to write a marketing plan in just six steps

A well-defined marketing plan will help you grow your business. The right plan needs to be thorough, strategic, flexible and yet simple enough that it won’t start collecting dust the day after you finish writing it. It’s easy to find marketing plan templates on the...
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