by Lonny Kocina | Mar 5, 2019 | Advice & Tips
In my last letter, I talked about the marketing hubris trap: foolishly assuming everyone wants to hear about your products as much as you love to talk about them. Boorish people get called a jerk behind their backs. Boorish marketers get ignored. In both situations,... 
by Lonny Kocina | Feb 22, 2019 | Company News
Hang around the people you have authority over long enough and you are bound to experience feelings of excessive pride and self-confidence. Step outside of that circle and it seems rude when people don’t hang on your every word. Understanding hubris is a good lesson... 
by Lonny Kocina | Feb 11, 2019 | Advice & Tips
If you think the traditional media is a marketing gem of the past, you should try telling that to our largest clients. Branding is very similar to cultivating fame: If you want people to know about you, you better be putting yourself out there all the time. When it... 
by Lonny Kocina | Jul 18, 2018 | Advice & Tips
A well-defined marketing plan will help you grow your business. The right plan needs to be thorough, strategic, flexible and yet simple enough that it won’t start collecting dust the day after you finish writing it. It’s easy to find marketing plan templates on the... 
by Lonny Kocina | Jun 18, 2018 | Advice & Tips
Last week Forbes published a nice article about my book, The CEO's Guide to Marketing; The book every marketer should read before their boss does. I believe it’s the most helpful marketing book ever written. Since it was published six months ago, it has consistently...
