by Lonny Kocina | Jan 15, 2020 | Advice & Tips
I feel sorry for marketing professionals. I’ve spent a career sitting in marketing meetings that wander aimlessly, bouncing from one idea to the next. Meetings that should be short and productive last for hours on end with no clearly defined outcome. Marketing has a... 
by Lonny Kocina | Jan 9, 2020 | Advice & Tips
Media Relations Agency is a news organization that specializes in creating and distributing news stories about companies and products. We have been doing this for over 30 years. For most of our existence, we worked behind the scenes and got virtually no public... 
by Lonny Kocina | Aug 12, 2019 | Advice & Tips
Please stop calling your product a brand when it’s not one. And do yourself a favor. Ditch all the fancy brand language like brand persona, brand archetype and brand promise. You’re not Kleenex, you’re not Tylenol and you’re not Hostess Twinkies. Your product is more... 
by Lonny Kocina | Jul 17, 2019 | Advice & Tips
At its core, a brand is the definition people hold in their minds of your company and its products. That definition is built in two ways: by what people are told, and by what they experience when they use your product. The term brand can also be used as a synonym for... 
by Lonny Kocina | May 29, 2019 | Advice & Tips
Here’s an obvious mistake marketers make. Avoiding it will give you a 25% advantage over your competition. If marketing was a car with 4 cylinders and your competitor’s cars only used 3, who do you think would win the race? Stupid question, right? Well that’s the...
