Recent posts by Lonny Kocina

Do-it-yourself marketing advice

Do-it-yourself marketing advice

We get a lot of young entrepreneurs contacting us who don’t have the five or ten thousand dollars it takes to hire an agency like ours. Thirty five years ago, I started my business out of my laundry room so I know what it feels like to be strapped for cash. For those...
Every company needs a few good media stories.

Every company needs a few good media stories.

You’ve no doubt walked into a business and seen a couple framed news stories in their reception area. If you’re been to a Five Guys burger joint, you’ve probably noticed they ring their walls with favorable articles about their restaurant.  Every business should have...
Lonny Kocina’s MarketSmart Newsletter

Lonny Kocina’s MarketSmart Newsletter

Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money.  Where marketers get frustrated is...
The trouble with a small agency is …

The trouble with a small agency is …

When you look for an agency to help you with your marketing you should consider the size of the agency.  Will a big, mid-sized or small agency be the best fit? Let’s start with the small agency. There are a couple things that should worry you about hiring a small...
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