I thought you would be interested in attending this marketing seminar I will be teaching on April 3, 2018 at the Cambria Gallery in Minneapolis. If you feel like your marketing should be producing better results, the seminar will be valuable. I will teach you the SAM 6® process outlined in my...
I don’t care who you are; you have a marketing problem and it’s a big one. A real money-sucking doozy. Here’s the problem, your marketing team knows a lot less about marketing than they let on. So much so, that you’re going to be shocked. Think I’m just blowing hot air? We’ll see. Here’s what...
If you’re concerned about getting the most bang out of your marketing efforts, you’re going to love what I told Home Business Magazine’s Richard Henderson during a recent podcast interview about my best-selling book, “The CEO’s Guide to Marketing.” I described three tactics we’ve used for major...
For me, a big part of Christmas is reaching out to help others. From December 17 through 31, I am donating $1 from every copy of “The CEO’s Guide to Marketing” sold on Amazon.com to the nonprofit, Depart Smart. If you’ve not yet ordered your copy, please consider doing so now. Depart Smart is a...
It’s generally accepted that statistically 80 to 95 percent of all new products fail. Some argue that the success rate is much higher but that seems doubtful. If it was easy to launch new products successfully, everyone would have a cash cow product and everyone would be rich. I’m going with the...
