How to make your product famous

by | Jul 12, 2023 | Services

One advantage Media Relations Agency has always had is that we think in terms of making products famous. When I started our agency over 35 years ago, we did that by getting people who had large audiences to say nice things about our clients’ products. 

At the time, it was mainly media stories. Our team of media specialists arranged tens of thousands of news stories about our clients’ products. That’s still an important part of our business. Nothing outsells a good news story and clients love them. 

Most businesses don’t get their share of media coverage because their agencies aren’t skilled at arranging publicity. I don’t think there is an agency in the world that has arranged as many product news stories as we have. 

Today, because of the internet, the media has fragmented into countless opportunities. Not only that but now, in many instances, the media will allow you to buy your way into their stories.

To make your product famous, you will also need social media and probably digital ads. A few podcasts may boost awareness. Videos and infographics are wonderful ways to educate people. If your blog content is sparse, you may need to beef it up. If keyword searches don’t bring up your product until the second or third page, let’s talk about fixing your SEO issues.

As a full-service marketing agency (a rarity these days!), we have the skills and experience to customize our approach and accommodate your needs.

If you feel your product is a best-kept secret, you should call us. 

  • We have spent 35-plus years compiling our own proprietary database of media contacts and influencers. 
  • We are certified marketing professionals. 
  • Our digital marketing team is current on all the industry standard certifications and has earned multiple industry awards. 
  • Our agency won the BBB Torch Award for Ethics. 
  • We wrote a best-selling, award-winning book about our marketing processes. 
  • We’ve even got a 5-star Google rating. 

When you call, ask for Heather Champine. I can 100% guarantee you will be happy you called her. She’s been with our agency for 26 years, and she’s an absolute wealth of information about making products famous. You can reach her at 952-697-5269.

P.S. If developing and marketing products was easy, every company would be a runaway success. The real determining factor to whether your product will become successful is your product itself. While marketing will increase sales for any product, even great marketing might not be enough to make a weak performer commercially viable.Your money is best spent by working with an agency such as ours that follows good marketing processes. The worst thing is to have a product that should have made it but didn’t because of poor marketing

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”


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