It’s estimated that the U.S. pet industry was worth $99 billion last year. How much of that money went into your business? Most of us at Media Relations Agency are passionate pet lovers. We’ve also got 30+ years experience in product marketing. That combination is a...
It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the...
I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO...
Can you tell me what marketing competence is? How about naming all four marketing mix categories? These are marketing basics and yet even experienced marketers tend to forget what they mean. When I started my journey into digital marketing, I learned these terms from...
Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a...
Media Relations Agency has always prided ourselves on sharing our clients’ stories through media coverage. Publicity is simply one of the best ways to get your message across. It’s trusted, and has ample bandwidth and phenomenal repurposing opportunities. This doesn’t...
