by Lonny Kocina | Oct 20, 2020 | Advice & Tips
Making a product famous isn’t easy. It takes work. And lots of it. In my last letter, I talked about product fame being like a ladder with 1000 rungs. Each opportunity to promote your product is a rung that lifts your product, no matter how slightly, in the direction... 
by Robin Kocina | Oct 1, 2020 | Advice & Tips
Two retail trends have dominated 2020. The first is that more consumers are buying online than ever before. The second is that consumer spending has fallen year over year. It’s evident that you’ll probably have to work a lot harder to earn holiday sales. Media... 
by Robin Miller | Sep 22, 2020 | Advice & Tips
You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on... 
by Lonny Kocina | Sep 15, 2020 | Advice & Tips
I rarely use the term brand because the meaning of the word brand has been forever watered down by people using it as a synonym for product. To me, calling your product a brand before it’s famous is like an unknown person calling themselves a celebrity. It makes you... 
by Heather Champine | Sep 4, 2020 | Advice & Tips
Back when the U.S. was first in lock-down, most business owners may have presumed it was short-term pain but nothing that couldn’t be recouped. Now, some of those same business owners may be asking themselves if there is more they should have done — or that they... 
by Robin Miller | Aug 25, 2020 | Advice & Tips
Press releases. Articles. Website content. Social media posts. Blogs. Influencer outreach. Customer newsletters. Webinar scripts. Well-written content is the best fuel for marketing campaigns and demand has never been stronger. Media-Grade Content® gets you noticed,...
