Recent Advice & Tips Posts

Marketing Poison

Marketing Poison

Making a product famous isn’t easy. It takes work. And lots of it. In my last letter, I talked about product fame being like a ladder with 1000 rungs. Each opportunity to promote your product is a rung that lifts your product, no matter how slightly, in the direction...
The smart way to outsource content writing

The smart way to outsource content writing

You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on...
Climbing the ladder of product fame

Climbing the ladder of product fame

I rarely use the term brand because the meaning of the word brand has been forever watered down by people using it as a synonym for product. To me, calling your product a brand before it’s famous is like an unknown person calling themselves a celebrity. It makes you...
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