by Media Relations Agency | May 27, 2020 | Advice & Tips
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus…... 
by Matt Hentges | May 19, 2020 | Advice & Tips
Media Relations Agency CEO Lonny Kocina created this four-minute explainer video for his Amazon.com author page. We love the script. We love the illustrations. But wait a second. There’s no mention of the sixth step of our six-step Strategically Aimed Marketing... 
by Lonny Kocina | May 11, 2020 | Advice & Tips
I sent a memo to some key people in our agency asking them to recommend ways to help you make more sales as the country reopens. Their recommendations (below) are not hypothetical. These people have implemented each of these tactics hundreds, and sometimes thousands,... 
by Heather Champine | May 6, 2020 | Advice & Tips
“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s... 
by Sarah Thompson | May 5, 2020 | Advice & Tips
Your businesses may be getting a gift this spring. As part of its $800 million effort to support those struggling through the coronavirus pandemic, Google has committed to providing $340 million in ad credits to small- and medium-sized businesses with active Google Ad... 
by Jennifer Hanson | Apr 24, 2020 | Advice & Tips
I’ve been a publicist for decades. I’ve seen national disasters disrupt the momentum of very successful PR campaigns. Maybe not like this one, but 9/11 immediately comes to mind. I also know to avoid making rookie mistakes that could really damage our clients’...
