Stepping up your digital advertising may be confusing. Perhaps you’re not familiar with all the terms and acronyms such as CPC, SERP, CRO and CPA. Or maybe the pages of data give you unpleasant flashbacks from high school algebra. If all the numbers and options are...
Demand for Media Relations Agency’s video production services is increasing. This is indicative of an industry-wide trend. In a 2021 Content Marketing Institute survey, 83% of marketers reported videos have become more important. Here are four things you should know...
As marketers, we’re currently facing our greatest challenges and greatest opportunities. In a chaotic and uncertain world, companies that invest the time to solidify their marketing strategy are far better positioned than those whose approach is less-than organized....
Some people still believe paying an hourly retainer to a PR agency is the best way to get earned media coverage. That only works if agencies can get reporters and producers to agree that the story is worth sharing with their audiences. Not every agency knows how to do...
Press releases have been around since 1906. With the popularity of digital media, have they outlived their usefulness? Successful marketers still use press releases. They’re just written and used differently than they were even a few decades ago. Here are some things...
Every day, most journalists sift through hundreds of emails pitching story ideas. Only a small percentage of those emails are even opened. Fewer still get a response. Media Relations Agency’s Pay Per Interview® model guarantees media placements for your budget. We...
