by Heather Champine | Feb 13, 2019 | Advice & Tips
Business people often confuse PR with sales. Of course, you need sales to stay in business. But to drive traffic to your website … generate leads … and yes, make customers part with their money … you must first tell them about your business, teach them about your...
by Lonny Kocina | Feb 11, 2019 | Advice & Tips
If you think the traditional media is a marketing gem of the past, you should try telling that to our largest clients. Branding is very similar to cultivating fame: If you want people to know about you, you better be putting yourself out there all the time. When it...
by Rim Bolger | Jan 30, 2019 | Advice & Tips
As a marketing strategy expert, I get to hear great stories every day. It’s a fun part of my job. Even better, I get to connect people with seasoned publicists who will help them share those stories with the world. They can turn products into recognized brands. When...
by Heather Champine | Jan 10, 2019 | Advice & Tips
In the era of Yelp and other social feedback sites, you may wonder if the Better Business Bureau rating is still relevant. The short answer: Yes it is. And it becomes especially vital when hiring a marketing agency, since delivering on promise is not always guaranteed...
by Jennifer Hanson | Jan 7, 2019 | Advice & Tips
At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers...
by Robin Miller | Dec 11, 2018 | Advice & Tips
Media coverage is one of the most effective and least expensive ways to promote your business. This makes getting booked for media interviews one of your most important marketing tasks. If you’re stymied by how to get publicity for your business, keep reading! As one...
