Recent Advice & Tips Posts

What’s the best way to promote my company?

What’s the best way to promote my company?

Business people often confuse PR with sales. Of course, you need sales to stay in business. But to drive traffic to your website … generate leads …  and yes, make customers part with their money … you must first tell them about your business, teach them about your...
Where can I get a publicist?

Where can I get a publicist?

As a marketing strategy expert, I get to hear great stories every day. It’s a fun part of my job. Even better, I get to connect people with seasoned publicists who will help them share those stories with the world. They can turn products into recognized brands. When...
How to get in touch with the news media

How to get in touch with the news media

At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers...
How to get publicity for your business

How to get publicity for your business

Media coverage is one of the most effective and least expensive ways to promote your business. This makes getting booked for media interviews one of your most important marketing tasks. If you’re stymied by how to get publicity for your business, keep reading! As one...
WordPress Video Lightbox Plugin