Recent Advice & Tips Posts

How do I build a brand?

How do I build a brand?

I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO...
Why you?

Why you?

Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a...
Advertising options every marketer should consider

Advertising options every marketer should consider

Media Relations Agency has always prided ourselves on sharing our clients’ stories through media coverage. Publicity is simply one of the best ways to get your message across. It’s trusted, and has ample bandwidth and phenomenal repurposing opportunities. This doesn’t...
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