Recent Advice & Tips Posts

The creative step has gone missing.

The creative step has gone missing.

  Media Relations Agency CEO Lonny Kocina created this four-minute explainer video for his Amazon.com author page. We love the script. We love the illustrations. But wait a second. There’s no mention of the sixth step of our six-step Strategically Aimed Marketing...
How to market a new product

How to market a new product

“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s...
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