by Lonny Kocina | Mar 25, 2020 | Advice & Tips
Wow, things are changing fast; like that 2020 marketing plan you spent all that time creating. I wrote a best-selling book that can help you adjust your plan fast. It’s called “The CEO’s Guide to Marketing; The Book Every Marketer Should Read Before Their Boss... 
by Lonny Kocina | Mar 5, 2020 | Advice & Tips
I bet you would be surprised at how many ways a story could be told about your product. Our agency has been coming up with story ideas about companies and their products for over 30 years. When I started Media Relations in 1987, the main way we would get our clients’... 
by Robin Miller | Feb 21, 2020 | Advice & Tips
Press releases are essential to any good marketing campaign. If you want to write them yourself, there are plenty of free press release templates available on the internet. Just plug in your information, add your company logo and your release is ready to send. But... 
by Robin Kocina | Feb 18, 2020 | Advice & Tips
“Your audience cares about what’s in it for them, not you. How can your product help me? How can it make my life easier? How can the product save me money? That’s what people are interested in – themselves. Make sure your communication aligns with that universal... 
by Heather Champine | Feb 12, 2020 | Advice & Tips
One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own... 
by Lonny Kocina | Feb 4, 2020 | Advice & Tips
Dear CEO, Your marketing team knows a lot less about marketing than they let on. Most don’t even know basic marketing concepts. Just ask your “marketing expert” the difference between the Marketing Mix and the Promotional Mix. Ten to one they won’t get it right....
