There was once a clear distinction between traditional media and social media. Then gradually the adage, “You can’t believe everything you read” morphed into “I read it on the internet so it must be true.” Today, most of us are back to being skeptics. Media-grade Content® restores credibility to...
Would you prefer to tell your product’s story to a packed stadium or just the guy standing in line in front of you at the supermarket? One of our business model’s greatest advantages is that there is not much direct competition for what we do: Media Relations sells product publicity. But this...
Media coverage is such an underutilized promotional tool. I’m always telling people that using it is the most effective way to tell your story. A recent experience we had at our agency really illustrates this point. Our publicists were pitching the media asking if they would be interested in doing...
It’s humbling and exciting to see Lonny Kocina’s book, “The CEO’s Guide to Marketing” continue its steady rise in status and popularity. This DIY handbook can lead to more leads, higher sales and a stronger brand using his SAM 6® process. Fupping.com, a reader-driven website, is the latest to rank...
You’re full of bright ideas. And you know you could make some good money off those ideas if only people knew about them. That’s where Media Relations Agency can help. We specialize in getting your story told through articles in newspapers and magazines, as well as segments on television and radio...
I thought you would be interested in attending this marketing seminar I will be teaching on April 3, 2018 at the Cambria Gallery in Minneapolis. If you feel like your marketing should be producing better results, the seminar will be valuable. I will teach you the SAM 6® process outlined in my...
