by Heather Champine | Aug 14, 2019 | Advice & Tips
Most businesses have two goals for their new products. The first is to get initial traction by selling as much of their product as possible, immediately after it’s introduced. Their second goal is to grow sales by teaching even more people about their product. We know... 
by Lonny Kocina | Aug 12, 2019 | Advice & Tips
Please stop calling your product a brand when it’s not one. And do yourself a favor. Ditch all the fancy brand language like brand persona, brand archetype and brand promise. You’re not Kleenex, you’re not Tylenol and you’re not Hostess Twinkies. Your product is more... 
by Heather Champine | Aug 1, 2019 | Advice & Tips
Online reviews are now an essential part of the buying process. Many of us wouldn’t consider buying a TV, staying at a hotel or picking up a new book without first reading others’ opinions. This has changed how marketers look at one of the most fundamental marketing... 
by Robin Kocina | Jul 30, 2019 | Advice & Tips
Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be... 
by Robin Miller | Jul 25, 2019 | Advice & Tips
There are more than 2 billion blogs published daily. You might think that blogging about your business would get lost in all that traffic, but the statistics say otherwise. Marketers who place a priority on blogging are 13 times likelier to see positive ROI. When we... 
by Jennifer Hanson | Jul 23, 2019 | Advice & Tips
I can’t imagine how any company can market a product without using a professional publicist. It’s noisy out there! There are now nearly two billion websites. Millions of businesses have active social media accounts. Reporters and producers receive thousands of press...
