by Heather Champine | Jun 14, 2019 | Advice & Tips
At Media Relations Agency, we’ve seen it happen: Clients’ sales increase dramatically after their products are featured in a single news story. Is that the norm? No. But if one media story can cause even a small blip in sales, imagine what a dozen stories can do!... 
by Mike Danielson | May 30, 2019 | Advice & Tips
After more than 30 years representing best-in-class health and nutrition brands, here’s what I know for sure: Influencers change. Promotional channels evolve. But companies that base their marketing on proven strategies enjoy the most overall success with their... 
by Lonny Kocina | May 29, 2019 | Advice & Tips
Here’s an obvious mistake marketers make. Avoiding it will give you a 25% advantage over your competition. If marketing was a car with 4 cylinders and your competitor’s cars only used 3, who do you think would win the race? Stupid question, right? Well that’s the... 
by Robin Miller | May 28, 2019 | Advice & Tips
Content marketing and content creation budgets are rising this year. Experts predict that nearly half of that content marketing will be done on an ad hoc basis. As these projects arise, they deserve to be treated with priority. Compelling, high-value content creates... 
by Robin Miller | May 8, 2019 | Advice & Tips
Award-winning radio host and best-selling author Jim Beach has interviewed many successful business leaders including TED superstar Simon Sinek and Pixar’s Lawrence Levy. Media Relations Agency CEO Lonny Kocina has joined that distinguished list. In this informative... 
by Lonny Kocina | May 7, 2019 | Advice & Tips
Your CEO may be reading the best-selling book I wrote about you right now. It’s called “The CEO’s Guide to Marketing; The book every marketer should read before their boss does.” It tells CEOs that their marketing teams know a lot less about marketing than they let...
