by Matt Hentges | Apr 3, 2019 | Advice & Tips
As author and motivational consultant Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” A successful marketing campaign builds familiarity with your product and trust in your company. It involves process and strategy. It requires marketing... 
by Robin Miller | Mar 19, 2019 | Advice & Tips
As of January 2019, Statista reports there were nearly 4.4 billion internet users and 3.4 billion social media users. Companies that blog get more traffic and an estimated 67% more leads than those that don’t. Social media is efficient at sending people to your blog.... 
by Robin Kocina | Mar 13, 2019 | Advice & Tips
Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Long before CEO Lonny Kocina became a best-selling author, Media Relations Agency was using PR to help... 
by Lonny Kocina | Mar 5, 2019 | Advice & Tips
In my last letter, I talked about the marketing hubris trap: foolishly assuming everyone wants to hear about your products as much as you love to talk about them. Boorish people get called a jerk behind their backs. Boorish marketers get ignored. In both situations,... 
by Robin Miller | Feb 28, 2019 | Advice & Tips
There’s a lot of confusing and conflicting information on the internet about how to create a marketing strategy. Some articles focus on just one platform (not every business can thrive on Facebook alone); others focus on just one element (content is essential but it’s... 
by Heather Aarre | Feb 27, 2019 | Advice & Tips
If your competitor was featured in a positive news story recently, chances are good that it wasn’t just a lucky break. I know this to be true because Media Relations Agency arranges these media opportunities for our clients – locally, regionally, nationally and...
