Recent Advice & Tips Posts

How to get in touch with a news reporter

How to get in touch with a news reporter

As an experienced publicist, it’s important for me to understand the sometimes subtle differences in targeted marketing versus mass marketing. Targeted PR is when I’m pitching a client’s story with the goal of reaching a specific audience, such as moms of...
How to avoid content that makes buyers cringe

How to avoid content that makes buyers cringe

Should you hire a content agency? Consider every time you have clicked off a company’s content because it was overly promotional, not relevant or poorly written. How much of that company’s marketing budget was wasted because its stories were off base and made readers...
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