Recent Advice & Tips Posts

The benefits of using a marketing plan

The benefits of using a marketing plan

Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a...
Media coverage for Christmas starts now!

Media coverage for Christmas starts now!

Yes, we know it’s only July but chances are good that your competitors are already working on their 2021 holiday marketing campaigns. Why? Because they need to! Media coverage for Christmas starts now! Boosting your visibility through media coverage will put you in a...
What’s the best way to launch a product?

What’s the best way to launch a product?

There is a lot of pressure associated with the best way to launch a product. You can have the greatest product in the world, but if people don’t know about it or understand how it will improve their lives, you are in trouble. You may quickly go from ‘launch’ to...
Are newsletters important?

Are newsletters important?

Five reasons email newsletters are important Your inbox receives dozens, or maybe even hundreds of emails a day. This may make you wonder if an email marketing campaign for your business is worthwhile. Despite the competition, the answer is an emphatic YES. Media...
Is marketing fun?

Is marketing fun?

Is marketing as fun as you might think it is? “From my perspective, it’s more fun!” exclaimed Media Relations Agency CEO and best-selling author Lonny Kocina. “The blending of the marketing process and creativity is so interesting.” During his iHeart Radio interview...
Product Launch

Product Launch

Whether you are preparing for a product launch or maintaining a cash cow brand, a clear and concise marketing plan is essential. Writing and following a well thought-out plan can develop and maintain a brand for a lifetime of purchasing. Here at Media Relations...
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