by Matt Hentges | Jul 29, 2020 | Advice & Tips
How do you know you need PR? Ask yourself, if several reporters did stories about you, would that be good for business? Of course. But how much does it cost? Media Relations Agency founder and CEO Lonny Kocina said in a recent interview that when he first launched our... 
by Heather Champine | Jul 23, 2020 | Advice & Tips
With the coronavirus still dominating media coverage, we are frequently asked if product publicity is important during a pandemic. The answer is absolutely yes! While Media Relations Agency has a few clients whose businesses are on hiatus for the foreseeable future,... 
by Krista Wignall | Jul 21, 2020 | Advice & Tips
“Marketing is serious business, it’s not social correspondence. There are competitors who would love to have your customers.” Excerpt from Lonny Kocina’s book, “The CEO’s Guide to Marketing” COVID-19. Essential services. Shortages. Virtual events. It’s not... 
by Jennifer Hanson | Jul 16, 2020 | Advice & Tips
When the marketing environment is in crisis, it’s essential to be sensitive to the issues when promoting your product. As important, you can’t afford expensive missteps. You need to spend your marketing budget wisely. You need an experienced publicist who knows how to... 
by Mike Danielson | Jul 13, 2020 | Advice & Tips
The health and nutrition industries rely heavily on trade shows, conferences and other professional events to market their products. With this year’s cancellations, many companies have been forced to rethink their strategies and rely on stronger marketing... 
by Robin Kocina | Jun 29, 2020 | Advice & Tips
Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors...
