Publicity done right: our flat-rate program

by | Jun 1, 2023 | Advice & Tips, Resources

If you want your product to become famous, head over to Media coverage is one of the most sought-after channels to create awareness, generate leads and ultimately make sales. Media Relations Agency’s flat-rate publicity program makes it easier for you to get these results.

As seen in … 

Consider how your product’s credibility will be boosted when you post that it’s been seen in such trusted publications as Forbes, Fast Company, Business Insider, VB, Entrepreneur, Tech Crunch, Time, TNW, CNBC, AdWeek, Fortune and Fast Company. 

Where Fame resides in the Marketing Mix  

The Marketing Mix, also called the four Ps of marketing, is Product, Price, Place and Promotion

We’re the experts at Promotion. Just as people “shoot to fame” when you start reading about them everywhere, products become famous in much the same way. Sharing your story through media coverage creates awareness and boosts your product’s visibility. 

By using our Strategically Aimed Marketing Strategy (SAM 6®) outlined in our best-selling book, “The CEO’s Guide to Marketing,” we’ll keep your publicity on point and aimed at the right target audiences. 

Of course, the other three Ps of the Marketing Mix are just as essential. You still need to have the right Product at the right Price, and — Place — it should be easy for people to buy. We also have extremely smart ecommerce marketing pros on our team, by the way. 

Our flat-rate publicity program guarantees media coverage 

Our services may include:  

  • Strategy onboarding call
  • Featurized press release(s) and/or by-lined contributor pieces
  • Communication overview/plan
  • Direct media outreach
  • News coverage: earned and/or paid
  • Wire coverage
  • Media detailing and clips
  • Reports & Summary: awareness and impressions

This is what it takes to get started

Ask our media specialists to secure more awareness and impressions for your product. Campaign lengths are one year, starting at $5000 a month. At the six-month point, we will help you assess what is working well, what’s not and any changes you need to make to increase the success of your outreach. 

It’s time to get your story told. Call us at 952-697-5269 or use this form to talk with us about our flat-rate publicity program. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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If you want your product to become famous.

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