Recent posts by Matt Hentges

How do I build a brand?

How do I build a brand?

I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO...
Free marketing book (limited time offer)

Free marketing book (limited time offer)

This is the season of giving! I’m excited to send you a free hardback copy of the Amazon best-seller, “The CEO’s Guide to Marketing”. All you need to do is set up a call with me by December 31, 2019 to discuss how we can help you start using the book’s Strategically...
Where to spend your marketing dollars

Where to spend your marketing dollars

As author and motivational consultant Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” A successful marketing campaign builds familiarity with your product and trust in your company. It involves process and strategy. It requires marketing...
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