Recent posts by Matt Hentges

How to get your business featured in a magazine

How to get your business featured in a magazine

In the marketing world, having your business or product featured in a magazine is often considered a home run. Most magazines are trusted information resources that have a strong influence over the consumer buying process. That’s why competition for magazine editorial...
The SAM 6 marketing plan is easy to implement

The SAM 6 marketing plan is easy to implement

There are plenty of aha moments when we first walk clients through our six-step Strategically Aimed Marketing® (SAM 6®) process. Marketers appreciate that this easy-to-implement marketing plan enables them to clearly articulate, among other things, why customers...
How to get your business in the news

How to get your business in the news

I’ve spoken with dozens of business owners and corporate marketers so far this year. By far, the marketing strategy they are most interested in pursuing is publicity. They want to see their business get as much news coverage as possible. Here’s some of what I tell...
How do I build a brand?

How do I build a brand?

I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO...
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