There are strong indications that brand leaders will increase their marketing budgets next year. Chances are good that your competitors are already working on their 2022 marketing plans, in hopes of getting more publicity next year, and they’re putting the finishing...
Whether you’re an entrepreneur about to launch a new product, or it’s time to refresh and refine your current marketing process, having a quick, step-by-step guide to marketing is a huge advantage. There’s nothing clearer or more practical than the six-step...
In the marketing world, having your business or product featured in a magazine is often considered a home run. Most magazines are trusted information resources that have a strong influence over the consumer buying process. That’s why competition for magazine editorial...
In a highly competitive industry such as yours, it takes more than great design and a big budget to emerge as a sought-after leader. As your products become more complex, an integrated marketing strategy becomes a necessity. You must use the right channels to deliver...
There are plenty of aha moments when we first walk clients through our six-step Strategically Aimed Marketing® (SAM 6®) process. Marketers appreciate that this easy-to-implement marketing plan enables them to clearly articulate, among other things, why customers...
