I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO...
How do you know you need PR? Ask yourself, if several reporters did stories about you, would that be good for business? Of course. But how much does it cost? Media Relations Agency founder and CEO Lonny Kocina said in a recent interview that when he first launched our...
This is the season of giving! I’m excited to send you a free hardback copy of the Amazon best-seller, “The CEO’s Guide to Marketing”. All you need to do is set up a call with me by December 31, 2019 to discuss how we can help you start using the book’s Strategically...
Your website and social channels should be some of your hardest working sales tools. If they aren’t getting the attention of prospects or accurately sharing your story, it’s time to rethink these investments. We offer free website and social channel reviews for the...
As author and motivational consultant Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” A successful marketing campaign builds familiarity with your product and trust in your company. It involves process and strategy. It requires marketing...
