In the marketing world, having your business or product featured in a magazine is often considered a home run. Most magazines are trusted information resources that have a strong influence over the consumer buying process. That’s why competition for magazine editorial...
In a highly competitive industry such as yours, it takes more than great design and a big budget to emerge as a sought-after leader. As your products become more complex, an integrated marketing strategy becomes a necessity. You must use the right channels to deliver...
There are plenty of aha moments when we first walk clients through our six-step Strategically Aimed Marketing® (SAM 6®) process. Marketers appreciate that this easy-to-implement marketing plan enables them to clearly articulate, among other things, why customers...
I’ve spoken with dozens of business owners and corporate marketers so far this year. By far, the marketing strategy they are most interested in pursuing is publicity. They want to see their business get as much news coverage as possible. Here’s some of what I tell...
I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO...
