For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison...
Does your product have a publicist? People are sometimes stumped when I ask that question. “What is a product publicist?” they respond. The answer is almost guaranteed to get them excited because it’s all about making their product famous. A product publicist fuels...
Trade show exhibitors have only 60 seconds to grab attendees’ attention. Media Relations Agency (publicity.com) uses PR to help our clients draw more traffic to their booths. Even better: These will likely be people already interested in what our clients are featuring...
Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to...
I get frustrated when I see companies repeatedly making the same costly PR mistake. Worse: Instead of learning from it, they keep doing it because it appears to be working. They don’t realize they’re nearly always setting themselves up to lose business over the long...
Inflation, supply backlogs and worker shortages continue to impact our nation’s small businesses, which are the backbone of our economy. To save money, small businesses may be tempted to cut their marketing budgets. But that could be disastrous because marketing isn’t...
A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee...
