Get media coverage for your business

by | May 15, 2024 | Media Specialists, Pay Per Interview, Publicity

Media coverage with illustrated reporters at desk

Buyers’ opinions of your business and products are formed by what they are told and by what they experience. Favorable media coverage can pay off over time by raising awareness and telling people why they should feel good about buying from you. When you get publicity for your business, you’re building credibility and fueling your sales cycle.

What happens to your business without media coverage?

A big part of what Media Relations Agency does is educate reporters and producers about you and your business. If the press isn’t familiar with you, they may not want to write about you. They won’t ask you for quotes. They may feature your competitors, even if your product is better.

When this happens, buyers may have greater trust in your competitor because they’ve seen your competitor in more news stories.

Investing in storytelling through the media pays off

A solid PR program will target the people most likely to buy your product. Know your audience. Create newsworthy stories for the media. The more you’re mentioned in positive media stories, the stronger your brand will become.

With our more than 35 years of product publicity experience, Media Relations Agency can streamline this process for you. Our team will collaborate with you on a PR program to build your reputation through the media. We help you tell your story in ways that first educates journalists and media outlets, who will then say good things about you to your potential buyers.

Our approach may include:

  • News stories and interviews in trade journals, newspapers, magazines, radio, TV and digital media including podcasts
  • Elevating your reputation as an industry leader, increasing the likelihood that you’ll be quoted as an expert in journalists’ stories
  • Self-authored stories published in targeted publications and on websites

Buyers take action when reputable media outlets say good things

Let’s simplify the process of getting publicity for your business. Call us at 952-697-5269 or use this form to start the conversation about the type of PR program we can create for you.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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