null

Client’s success story featured in USA Today

by | Jul 1, 2024 | Placement Examples, Publicity

USA Today placement example on a computer screen

When Media Relations Agency heard Modern Line Furniture’s story, we instantly knew we wanted to help owner Vlad Spivak become even more well known and respected for all that he has accomplished.  This USA Today story is the result of our work. 

How did Modern Line Furniture get its story into USA Today?

There are plenty of great business stories waiting to be told. The media need to know about them, and understand their significance. Bridging that gap is what our Media Relations Agency team does best. 

To craft a story worth sharing through the media, we first worked with Spivak to define his primary points of differentiation, and why readers would want to know more about his business. We capitalized on issues that are making headlines across the country: the sometimes precarious state of small businesses, and ongoing supply chain issues. 

Modern Line Furniture’s story is about a company that went from a one-person residential furniture importer in 2000, to becoming a leading commercial furniture industry designer and manufacturer. It reveals why having a U.S. supply chain may help other small businesses across the U.S. to prosper.  

Modern Line Furniture is honored by this USA Today article 

This article is doing more than creating valuable awareness of Modern Line Furniture. The company’s employees are also getting much-deserved recognition for their hard work and accomplishments. They are the authorities in the commercial furniture industry. To have their company featured in USA Today is high praise, and gives them all a sense of achievement. 

Is this publicity process easy? Absolutely not. In fact, it’s getting increasingly challenging. That’s why there are fewer agencies these days that even offer product publicity. But it’s what we’ve been doing for 35-plus years. If there are reporters and producers interested in telling your story, we will do our best to find them.

If you have a story to tell through the media, call us at 952-697-5269 or use this form to start the conversation with our PR strategists.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Avoid these five common PR mistakes

New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...

Article teaches readers to ask for client’s product

An educational approach to PR can make people feel smart about buying whatever you are selling. People love to tell others all the facts supporting their buying decision! For years Californians were told that artificial lawns were good for the environment. Then it...

Have you prepared your company’s story?

Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...

Categories

Pin It on Pinterest