Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...
Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...
When Media Relations Agency heard Modern Line Furniture’s story, we instantly knew we wanted to help owner Vlad Spivak become even more well known and respected for all that he has accomplished. This USA Today story is the result of our work. How did Modern Line...
Be careful about pigeonholing back-to-school PR. After 35+ years of arranging product PR, we know that back-to-school media coverage isn’t limited to products targeting students. Reporters and producers are always searching for fresh story angles. They may be very...
One of the most common misconceptions about PR is that it should start happening quickly. The truth is that arranging media coverage takes time, tenacity and tons of experience. After arranging tens of thousands of media stories over the last 35+ years, Media...
We’re halfway through the calendar year. Is your marketing performing as well as you’d hoped? There’s still time to make measurable changes in the second half of 2024. With our Pay Per Interview® PR model, you only pay for results. But first, is your business ready...
While there are strong benefits to every promotional strategy, PR is the gold standard because media stories are perceived as authentic. They provide buyers with credible, third-party information. Good PR can raise buyer’s awareness of your brand, and trust in your...
A good PR strategy is fundamental to raising awareness of your product and giving people reasons to buy it. There’s far more involved than just writing a few press releases and distributing them through wire services. Over more than 35 years, Media Relations Agency...
Buyers’ opinions of your business and products are formed by what they are told and by what they experience. Favorable media coverage can pay off over time by raising awareness and telling people why they should feel good about buying from you. When you get publicity...
There is more to building your brand than just naming your business, product lines and services. Media Relations Agency treats your product like a celebrity. We have the experience and understanding it takes to develop a strategy that will deliver the fame your brand...
