A good PR strategy is fundamental to raising awareness of your product and giving people reasons to buy it. There’s far more involved than just writing a few press releases and distributing them through wire services. Over more than 35 years, Media Relations Agency...
Buyers’ opinions of your business and products are formed by what they are told and by what they experience. Favorable media coverage can pay off over time by raising awareness and telling people why they should feel good about buying from you. When you get publicity...
There is more to building your brand than just naming your business, product lines and services. Media Relations Agency treats your product like a celebrity. We have the experience and understanding it takes to develop a strategy that will deliver the fame your brand...
Becoming a sought-after thought leader elevates your reputation, and can have a halo effect on your business. When current events prompt the media to interview you, audiences have tangible evidence of your expertise. That’s what happened when we arranged for NBC-TV...
We are storytellers. That’s a big deal. Our stories, reported by the media, will raise awareness of your product or service. Our stories will tell people why they may need your product and how yours is better than your competition’s. In many cases, these stories will...
You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...
For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...
We’re often asked, what happens after a publicity contract is signed? Here’s a general rundown of what to expect before and after you become a Media Relations Agency PR client. Every aspect of marketing is closely connected. A strategic publicity campaign pulls people...
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
