What to expect from a publicity campaign

by | Apr 9, 2024 | Publicity

Business people in conference room meeting around a table

We’re often asked, what happens after a publicity contract is signed? Here’s a general rundown of what to expect before and after you become a Media Relations Agency PR client.

Every aspect of marketing is closely connected. A strategic publicity campaign pulls people into your digital marketing program, to help close the sale and nurture brand loyalty. 

If you are ready, our team can start right away. Need more direction? You may want to take advantage of our complimentary PR consultation, website analysis or content audit. These are all good ways to identify potential areas of improvement that may have the biggest impact.  

After our initial consultation, we’ll also send you a complementary copy of our award-winning Amazon bestseller, “The CEO’s Guide to Marketing” as our thank you.  

If you skip this step, we’ve still got you covered. We will alert you to any issues we spot throughout the course of your PR campaign; and we can help you address them in a timely manner.  

Follow along with our Strategically Aimed Marketing (SAM) processes  

SAM is your roadmap for PR success. You can follow along in your copy of “The CEO’s Guide to Marketing”. Here’s a brief overview of what to expect. 

  1. Communications Overview: We will prepare a document for your review and approval that consolidates all of your key campaign elements. This document will also identify the markets and types of media you want us to target. 
  2. Content Call: We will jump on a video conference call with you to gather information for your initial release. This call is conducted very much like a media interview. 
  3. Press Release Creation: Our Media-Grade Content processes ensure our featurized releases are well written and relevant to the media’s audiences.
  4. Media Outreach: Personalized media pitching begins after you approve the Communications Overview and press release. We will inform you of all media interest, and the status and outcomes of our work. If you’ve opted for our Pay Per Interview® model, our media outreach will continue as long as your account is current. 
  5. Content marketing coordination.We can help you draw more attention to your media coverage with blog and social media content, as well as email marketing.
  6. Experience the results of working with a full-service product marketing agency. We will partner with you, and work closely with the media on your behalf, to make sure your story is told.

If you’ve never worked with us before, start by taking advantage of one of our free offers. Call us at 952-697-5269 or use this form to get started or ask questions.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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