We’re often asked, what happens after a publicity contract is signed? Here’s a general rundown of what to expect before and after you become a Media Relations Agency PR client.
Every aspect of marketing is closely connected. A strategic publicity campaign pulls people into your digital marketing program, to help close the sale and nurture brand loyalty.
If you are ready, our team can start right away. Need more direction? You may want to take advantage of our complimentary PR consultation, website analysis or content audit. These are all good ways to identify potential areas of improvement that may have the biggest impact.
After our initial consultation, we’ll also send you a complementary copy of our award-winning Amazon bestseller, “The CEO’s Guide to Marketing” as our thank you.
If you skip this step, we’ve still got you covered. We will alert you to any issues we spot throughout the course of your PR campaign; and we can help you address them in a timely manner.
Follow along with our Strategically Aimed Marketing (SAM) processes
SAM is your roadmap for PR success. You can follow along in your copy of “The CEO’s Guide to Marketing”. Here’s a brief overview of what to expect.
- Communications Overview: We will prepare a document for your review and approval that consolidates all of your key campaign elements. This document will also identify the markets and types of media you want us to target.
- Content Call: We will jump on a video conference call with you to gather information for your initial release. This call is conducted very much like a media interview.
- Press Release Creation: Our Media-Grade Content processes ensure our featurized releases are well written and relevant to the media’s audiences.
- Media Outreach: Personalized media pitching begins after you approve the Communications Overview and press release. We will inform you of all media interest, and the status and outcomes of our work. If you’ve opted for our Pay Per Interview® model, our media outreach will continue as long as your account is current.
- Content marketing coordination.We can help you draw more attention to your media coverage with blog and social media content, as well as email marketing.
- Experience the results of working with a full-service product marketing agency. We will partner with you, and work closely with the media on your behalf, to make sure your story is told.
If you’ve never worked with us before, start by taking advantage of one of our free offers. Call us at 952-697-5269 or use this form to get started or ask questions.
