Time sensitive! Last call for holiday PR

by | Sep 6, 2023 | Media Specialists, Pay Per Interview, Publicity, Services

Person carrying holiday shopping bags

Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison shopping. If you wait much longer to start your holiday PR, it may be too late to help them make their decisions. 

We need to act fast. People buy on emotion, and justify their purchase with a product’s features and benefits. It takes time to create great content that creates desire for your product, then get it out to the media whose audiences are most likely to want to learn more. Many sought-after media outlets will finalize their stories this month, and there’s a lot of competition vying for their attention.

You know your product is special. Publicity helps consumers understand certain products are on trend and in demand. Being featured by the media as a hot new gift item or a must-have for holiday hosting, may really boost your leads and sales. 

There’s even more we can do to boost your holiday leads

We can use multiple platforms and marketing strategies to boost your product’s visibility, and teach buyers why it should be on their shopping list. We have lots of ideas, backed by decades of experience. 

To increase your holiday sales, it’s critical to maximize your exposure. We can strategize on, and implement, a fully integrated marketing campaign. Depending on your budget, that may include seasonal landing pages on your website, targeted digital advertising, holiday-themed newsletters to your database, and seasonal blogs and social posts. 

To get more holiday leads, you may also want our digital marketing professionals to optimize your website and specifically your conversion rate.  

There is plenty of competition for consumers’ dollars. Even if the media doesn’t cover your product during the holidays, you can capitalize on the work you’re doing now by using it in a long-term campaign. We’re already working with clients’ on their new year/new you promotions. 

Our immediate priority is your product in front of more people as quickly as possible

We’re running short on time. Call us today at 952-697-5269 or complete this form to get a proposal. Let’s work together to draw more attention to your product during the 2023 holiday buying season. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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