When someone’s face or name becomes easily recognizable, we call them a celebrity. Their publicists may encourage their rise to fame by using strategies that get them noticed and make them more discoverable. Media Relations Agency’s product publicists play much the...
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...
The title of this year’s Academy Award-winning film, “Everything, Everywhere, All at Once”, resonates with us. As product marketers, Publicity.com works hard to share our clients’ complete stories everywhere their audiences may be looking for information. This is how...
Trade show exhibitors have only 60 seconds to grab attendees’ attention. Media Relations Agency (publicity.com) uses PR to help our clients draw more traffic to their booths. Even better: These will likely be people already interested in what our clients are featuring...
Most of the health and nutrition clients we work with have invested years in product development before they are ready to start marketing their product or ingredient. Once they are ready to launch, their first question is typically, “How do I get as much exposure for...
Marketing industry research reveals LinkedIn is 277 percent more effective at lead generation than Facebook or Twitter. As with any marketing tool, this requires clear strategy and committing the time to do it properly. Several of our clients are asking our...
Brevity is the enemy of sales. The old saying, “The more you tell, the more you sell” still holds true. That’s because when someone wants something, their appetite for information about what they want shoots way up. Our agency offers two services that will help you...
Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can...
Credibility supports sales. People buy from companies they trust. Companies that are doing PR right aren’t waiting for the media to find them. They hire agencies such as ours. With 27-plus years of PR experience, Media Relations Agency Partner and COO Heather Champine...
How would you like to reach 1.5 million people with your message? Even better, what if your message was first vetted by a trusted third party? It could have even greater impact and credibility! Positive media stories are extremely valuable assets, especially when your...
