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How to create new product awareness in 2023

by | Apr 12, 2023 | Advice & Tips, Brand Awareness, Digital Services, Lead Generation

Group of people reading different sources of media for new product awareness

The title of this year’s Academy Award-winning film, “Everything, Everywhere, All at Once”, resonates with us. As product marketers, Publicity.com works hard to share our clients’ complete stories everywhere their audiences may be looking for information. This is how you create new product awareness in 2023. 

We’re among the few agencies with expertise in every promotional mix channel 

No company has an unlimited marketing budget. It requires smart strategy to know when and how to use the promotional channels that will produce the most sales for your product. 

Today, many product marketing agencies just offer digital marketing. That’s an incomplete approach. Before people will buy your product, most will need to be exposed to your message at least seven times. And they’ll typically look for that information in more than one place. 

With more than 35 years of experience and a multi-talented team, Publicity.com can guide you in using the promotional mix channels to reach more people, multiple times. 

We’ve been doing this so long that it’s second nature for us to give you the right advice, for us to correctly execute on each marketing strategy.  

Publicity.com can do more to create new product awareness 

  • Publicity: Our agency has arranged tens of thousands of earned media stories for our clients over the years. In keeping with today’s trends, we can also support your new product awareness campaign with syndicated media coverage as well as influencer campaigns. 
  • Websites: We’ve been designing, building and maintaining websites since they first became a promotional mix channel. Our designers, graphic artists,  SEO specialists and content marketing writers are among the best in the industry. We also offer ecommerce management services. 
  • Social media: With so many popular platforms, ranging from Tik Tok to LinkedIn, social media is fun, personal, engaging and interactive. We can help you use these platforms to develop trust and build relationships with consumers. Our listening and engaging services help you field customer comments and discover what they really think about your products. Our video services are also in high demand! 
  • Advertising: Digital ads are inexpensive and highly targeted. A big advantage is you can monitor their effectiveness. We encourage clients to use digital ads to increase their reach. They’re also useful for experimenting with multiple taglines and graphics. A winning combination can be scaled up quickly and efficiently. 
  • Personal selling: Nothing will ever replace the value of a personal relationship. Our graphic designers and content marketing writers can produce sell sheets and other materials to support your sales team. We also routinely create materials for clients to use in conjunction with their trade show participation, ranging from directory listings and handouts to pre- and post-show emails to attendees. 

Start here to create new product awareness 

Every company and product is different. For optimal results creating new product awareness, how you use the promotional mix will probably change and evolve. Because we have the breadth of talent on staff, we can help you pivot quickly to take advantage of new opportunities. Call us at 952-697-5269 or use this form if you’re ready to learn more about how we work. 

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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