Small Business Saturday is fast approaching on November 25th. If you run a local business, you should already be ramping up your online visibility. Making your business more discoverable online could give you a substantial edge in terms of brand recognition and sales....
Even if you’re not publishing keyword-stuffed, link-heavy blogs and landing pages, your website’s content may still be doing you a big disservice. If you are not posting high-quality, useful information, your search engine ranking may slip lower each time Google...
We consider SEO optimization essential to making your product a celebrity. You need people to know who you are, why you’re better and how to do business with you. Each time someone can’t find your website, you’re probably losing leads and sales. Media Relations...
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
Backlinks can improve your SEO ranking (how high your website ranks in search engine results). But are you using the right backlinks to get SEO results that support your marketing goals? Our Media Relations Agency (Publicity.com) team combines the technical and...
Your website’s analytics tell you — quite literally — what makes people click (and buy). These stats are key to successful digital marketing. But if you still rely on the standard Google Analytics’ Universal Analytics, you need to know that it will completely stop...
Your website may not be attracting as much traffic as it could. A few easy fixes may enable you to stop losing as many sales to your competition. Even if you’ve performed an automated scan recently, our digital marketing experts can find more ways to amp up your...
Unless you rank high in Google’s search results, there’s likely a canyon-sized hole in your marketing. More than 90 percent of people never click on the second page of results. High-quality content is a key factor in where you’ll rank. So what does Google consider...
