Team of marketing people working in an office

A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000 clients. If there was a silver bullet, we would know about it and we would be selling it.

What matters most in marketing 

Successful marketing boils down to two things:

  1. Doing the steady blocking and tackling. Good marketing is persistently delivering clearly stated key messages to your target audience, as frequently and inexpensively as possible. 
  2. Having a solid marketing process and the right specialists to execute on it. That’s a tall order if you’re trying to hire a team piecemeal. One or two people rarely have all the necessary marketing skills. Individuals or teams in different locations may not follow the same processes. 

The solution is SAM 

The only magic in marketing is having a good team, keeping your website fresh, your digital ads going, adjusting your keywords as they work/don’t work, keeping your social posts and channels going, and getting some media coverage so you have someone else saying good things about you. 

It’s not sexy. It’s a tremendous amount of difficult work, and requires a lot of different skills. To that end, we developed a system called Strategically Aimed Marketing (SAM). We shared the details of this system in our award-winning Amazon best-seller, “The CEO’s Guide to Marketing.” 

We also use the acronym SAM as a nickname for our talented marketing staff which is made up of publicity experts, writers, graphic designers, web technical people, strategists, etc.. You can hire SAM, our team, to work for you at a cost that’s less than hiring one employee. 

SAM isn’t a quick fix. We’re not a winning lottery ticket. Instead, SAM is how you crack the code. It’s a means of having a good team consistently working on your behalf.

The way to get access to SAM, our team, is through a one-year retainer. We recommend $5,000 per month for the first three months and then reducing the retainer to $2,000 to $3000 per month depending on your budget and needs. The reason we recommend the larger monthly payment of $5,000 the first 3 months is that clients usually have more work for us to do right away.

Learn more about hiring SAM by calling us 952-697-5269 or use this form. After our first meeting, we will send you a copy of “The CEO’s Guide to Marketing” as your thank you.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.

Recent Posts

How to create a strategic PR strategy

A good PR strategy is fundamental to raising awareness of your product and giving people reasons to buy it. There’s far more involved than just writing a few press releases and distributing them through wire services. Over more than 35 years, Media Relations Agency...

Get media coverage for your business

Buyers’ opinions of your business and products are formed by what they are told and by what they experience. Favorable media coverage can pay off over time by raising awareness and telling people why they should feel good about buying from you. When you get publicity...

How to build your brand

There is more to building your brand than just naming your business, product lines and services. Media Relations Agency treats your product like a celebrity. We have the experience and understanding it takes to develop a strategy that will deliver the fame your brand...


Pin It on Pinterest