Avoid these SEO content mistakes

by | Jul 31, 2023 | Content Marketing, SEO

seo mistakes to avoid

Even if you’re not publishing keyword-stuffed, link-heavy blogs and landing pages, your website’s content may still be doing you a big disservice. If you are not posting high-quality, useful information, your search engine ranking may slip lower each time Google tweaks its algorithms. Jump over to Publicity.com for help avoiding common SEO content mistakes.

Use your content to become more discoverable by search engines

Most people only look at the first few results of their Search Engine Results Page (SERP). If your website is buried on page six, you might never be found.

Media Relations Agency never uses such ill-advised tactics as repeating blocks of text just to achieve keyword density, or writing keyword-rich information that can easily be found 100 different places. Readers don’t like that, and now neither do the search engines.

Google and other search engines want to deliver results that are the most relevant to users’ search terms. If your content isn’t helpful, it won’t rank well.

Media Relations Agency pays attention to the right details 

Our SEO content writers are, first and foremost, product marketers. They write content that is thorough, onpoint and worthy of your audience’s time. There’s no room for fluffy content that doesn’t add value.

We follow our Media-Grade Content process, developed after decades of writing stories used by reporters and journalists. We deliver fresh, well-written content that inspires readers to want to learn more and to act on that information.

Well-written SEO content writing is never cookie cutter. We’ll use a consistent tone and style to help build and refine your product’s unique image and persona. Call us at 952-697-5269 or use this form to start optimizing your SEO with compelling content.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”


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