Dart hitting the bullseye of a target

The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where should you start? Below are five of the best-performing marketing strategies going into 2024.

How we evaluate marketing strategies and trends  

Are there newer, better ways to market your product in 2024? With more than 35 years of product marketing experience, Media Relations Agency has helped thousands of clients navigate a constantly fluctuating marketing landscape. We closely monitor what’s new, what’s trending and what’s waning. 

Because we are a full-service agency with a solid marketing foundation, we can assess everything through a lens of experience that very few other agencies can duplicate. We understand which strategies offer relatively fast returns, and which are essential to have in place for the long term. 

You may be surprised to learn what’s on our list of best-performing marketing strategies for 2024, based on what’s working successfully for our clients.

  1. Be intentional about your positioning. It can be challenging to differentiate your product from your competition. Add zing to your marketing by focusing on what you can say about your product that your competition cannot. That may be its features, price, geographical location, etc. Capitalize on what makes you different.  
  2. Master your use of the promotional mix channels. At the heart of any successful marketing campaign is how you allocate your budget for publicity, your website, social media and advertising  Each channel has pros and cons, including bandwidth (length of time or space to deliver the message), control (your influence in delivering the message), believability (how likely a consumer is to trust the information), reach (how widely the message is delivered) and price (the expense in time and dollars to deliver the message). 
  3. Repeat your messages again and again. The marketing Rule of 7 says that people need to encounter your message 7 times before they take action. Give your customers multiple ways to find you by repeating your message on numerous channels and platforms. 
  4. Use a dashboard to drive your marketing activity. Our clients typically see sales rise once they start using a dashboard. This at-a-glance tool gives you one place to see which strategies work best for your business and product(s). Where is your website traffic coming from? Where is your revenue coming from? Are you getting leads organically? From emails? Referrals? From a specific campaign you’re running? Once you start making smarter decisions, the results will follow. 
  5. Expand your team. One comment we commonly hear is, “I’d like to try that but I don’t have the team to implement it or keep it going.” We can be your team! As a full-service agency, Media Relations has the expertise and talent to be an extension of your in-house staff. We can collaborate with you on everything from one task to your entire campaign. 

The list above will help you construct a solid marketing foundation, on which to build a successful campaign. Where was the mention of AI? SEO? Media coverage? Website optimization? Videos? Of course, we do all of that and more. But ultimately, how you allocate your 2024 budget must make sense for your business and your product.

Do you have questions, or are you ready to get started? Most clients put $5,000/month on account, then we help them prioritize its use for the best results. Call us at 952-697-5269 or use this form to schedule a time to discuss our ideas for improving the success of your marketing in 2024.  

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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