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Marketing professionals working on Simplifying product marketing

The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about the new approach to reaching the masses. If your current agency isn’t doing this, contact me.

Publicity.com knows the secret to the right messaging  

When marketing your product, the secret is to create a desire then use facts to support someone’s purchase decision. For example, you may desire a luxury sports car. To fit the image in your mind, it’s got to be cherry red. But if asked why you bought a cherry red luxury sports car, you may talk about its safety features and how it is easier to maneuver into tight parking spaces.  

Using our proven Strategically Aimed Marketing process, we will work with you to identify the people who are most likely to buy your product and what messaging will nurture their desire for your product. 

We’ll use facts to educate people about what distinguishes your product from your competition. The result is a complete and versatile story that can be shared with the masses through multiple promotional channels. 

We’ll also make sure you have a solid foundation with a well-functioning website and a digital presence that each have messaging that reinforces what people are seeing in other places.  

Publicity.com is embracing a new approach to reaching the masses 

For your product to reach celebrity status, your story must be easily discoverable. But most marketing agencies only specialize in digital marketing and have an average of five employees. 

Publicity.com is a full-service agency and is fully staffed. We can strategize and manage every aspect of your product’s rise to celebrity status. 

Our embedded reporters will work with you to uncover new facts, angles and reasons for people to desire your product, and justify their purchase. Our content marketing team will use this information to write fresh content. Then our product publicists will find as many opportunities to share your story as possible. 

That may include traditional media, syndicated media, social media, podcasts, print and even influencer campaigns. Plus, we provide the media with everything they need to do a complete story. 

From articles, press releases, landing pages, videos and infographics to your sell sheets, company brochures and Amazon pages, our certified marketing professionals can do it all. We can even help you keep your blog current, since that can be an excellent educational/sales tool. 

I’m really excited about this new approach to reaching the masses. Few other marketing agencies are backed by 35 years of product marketing experience, a bestselling, award-winning book about our marketing processes, and a full staff of marketing experts. 

Most clients start by budgeting $5,000 – $10,000 a month to work with us. If you’re ready to make your product a celebrity, call us at 952-697-5269 or use this form to schedule time on our calendars. 

Written by Matt Hentges

Written by Matt Hentges

We can feel the energy go up a few notches when Matt is around! He immerses himself in a conversation, eager to learn all he can and genuinely curious to discover how he might be able to help. “My favorite part of my job is talking with new people and trying to find a connection or potential synergy,” he acknowledges. Matt keeps things light and fun, especially when discussing one of his favorite subjects: marketing. He enjoys his role in moving a project to the next stage, which is applying our Strategically Aimed Marketing process. “I’m like the little kid who asks “why?” over and over, and SAM 6 gives reasons to the “whys” in marketing.” As Matt channels his boundless energies into helping businesses make smarter use of marketing tools, he relishes being part of a team that capitalizes on each other’s strengths. “We have a wonderful business model that more than fills a unique niche within the publicity industry. We are truly marketing and publicity experts with many seasoned years behind our goal-driven agency.”

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What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

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