The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about the new approach to reaching the masses. If your current agency isn’t doing this, contact me.
Publicity.com knows the secret to the right messaging
When marketing your product, the secret is to create a desire then use facts to support someone’s purchase decision. For example, you may desire a luxury sports car. To fit the image in your mind, it’s got to be cherry red. But if asked why you bought a cherry red luxury sports car, you may talk about its safety features and how it is easier to maneuver into tight parking spaces.
Using our proven Strategically Aimed Marketing process, we will work with you to identify the people who are most likely to buy your product and what messaging will nurture their desire for your product.
We’ll use facts to educate people about what distinguishes your product from your competition. The result is a complete and versatile story that can be shared with the masses through multiple promotional channels.
We’ll also make sure you have a solid foundation with a well-functioning website and a digital presence that each have messaging that reinforces what people are seeing in other places.
Publicity.com is embracing a new approach to reaching the masses
For your product to reach celebrity status, your story must be easily discoverable. But most marketing agencies only specialize in digital marketing and have an average of five employees.
Publicity.com is a full-service agency and is fully staffed. We can strategize and manage every aspect of your product’s rise to celebrity status.
Our embedded reporters will work with you to uncover new facts, angles and reasons for people to desire your product, and justify their purchase. Our content marketing team will use this information to write fresh content. Then our product publicists will find as many opportunities to share your story as possible.
That may include traditional media, syndicated media, social media, podcasts, print and even influencer campaigns. Plus, we provide the media with everything they need to do a complete story.
From articles, press releases, landing pages, videos and infographics to your sell sheets, company brochures and Amazon pages, our certified marketing professionals can do it all. We can even help you keep your blog current, since that can be an excellent educational/sales tool.
I’m really excited about this new approach to reaching the masses. Few other marketing agencies are backed by 35 years of product marketing experience, a bestselling, award-winning book about our marketing processes, and a full staff of marketing experts.
Most clients start by budgeting $5,000 – $10,000 a month to work with us. If you’re ready to make your product a celebrity, call us at 952-697-5269 or use this form to schedule time on our calendars.
